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Tuckman's Four Factors Of Non-Profit Business

297 Words2 Pages
Tuckman (1998) believes that four factors lead non-profit businesses to a successful move toward commercialisation: the need for additional revenue thanks to the commercial activity, the compatibility between the organization’s mission and the commercial activity as the organization should offer suitable products for sale in the market and lastly consumers should be willing to buy those products. If not, Tuckman argues that sustained for-profit activity will not result. Indeed, the absence of a product or service made social enterprise activity practically impossible to establish. So, there is the need to identify a market to serve. Besides, social impact is the reason for being of social enterprises; however, profit can occur, but it can’t
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