Social media is massive in terms of the number of people that actual use it, use not strictly restricted to a few times daily but nonstop. This leads to people using social media to be considered as a market, one considerable market that can be utilized by a business. The application to be reviewed is the twitter mobile application, which uses a real time text message based service. Raffi Krikorian, a former vice president of platform engineering at Twitter blogged that on a typical day more than 500 million tweets are sent and an average of 5,700 tweets are sent per second. Twitter has an approximated 255 million active users, therefore the intended use of the application will be to advertise, not only will the business be advertising its …show more content…
Another strong advantage that twitter possesses because of its popularity would the fact that market research for a business can be conducted there in the form of surveys in much less time than it would take when done traditional, thus saving costs on the people that would have been hired to conduct the surveys and time, plus getting the feedback to how their customers perceive the products/or …show more content…
Another advantage would be that Square register offers a number of helpful services at no additional charge such as tracking data and reporting which will be favorable for businesses that want to monitor their growth, meaning that a business would be getting more value out the application which is essentially free and that is one of the advantages the application