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The Role Of Stereotypes In Advertising

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Rule Yourself
Through the revolution of electronics and their permeation into the homes and hands of America’s youth, many companies and organizations have gained the ability to integrate their brands and surrounding viewpoints into the forms of ads and PSAs. PSAs often serve to persuade viewers to change habits or viewpoints based upon narratives that display the potentially negative, or even fatal effects of these actions. In the ad sector, the overwhelming presence of the ideas they invoke are meant to persuade viewers into adapting certain viewpoints through association and subtle marketing techniques. However, these ads and PSAs are becoming decreasingly selective and are omnipresent in our technologically dependent, internet fueled lives. …show more content…

These ads are far ranging, as they can come in the form of promotions, persuasive goals, or moral reform, yet they always are meant to persuade the viewer to adopt a certain viewpoint. Often, brands will portray famous athletes, celebrities, or public figures in in order to attach their brand with that person, enhancing their appeal in the public sector. These ads subtly creep into our subconscious and shape our views towards certain brands, people, and ideas. Under Armour, in their ad campaign ‘Rule Yourself’, portrayed Michael Phelps in one of their commercials in 2016 before the Rio summer Olympics. Adam Peake, executive vice president of marketing at Under Armour, stated in 2015 that, "The concept of the 'Rule Yourself' campaign is simple — you are the sum of all of your training. It's the only way to get better, and it's the common thread that unites each of our all-star athletes around the globe.”(O’reilly) The film was directed by Epoch's Martin de Thurah, beautifully shot, and set to the "The Last Goodbye" by The Kills.(O’reilly) In this ad, Michael Phelps, who will go down as the best swimmer in history, is filmed training, eating, sleeping and …show more content…

Ad campaigns with men like Phelps allow companies like Under Armour to project a public persona that reaches beyond their product, leading consumers to associate the personality and values of a professional athlete with simply a clothing

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First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade

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Rather than viewing the Win From Within campaign as a far-stretched effort to increase sales, Gatorade starts a conversation with a population much more than just sports fans or Gatorade consumers. By viewing Abby Wambach as just a regular human and no longer the legendary athlete, Gatorade is able to attract attention to their brand by creating a more personal relationship with the athletes we idolize. Gatorade and Abby Wambach both know her memory will never be forgotten, but disconnecting the individual from their respective sports makes the story more personable for the audience. This advertisement specifically directs to the rhetorical appeals of pathos and ethos because of Wambach’s credibility and the emotion evoked from the story they create. As media consumers we believe that we have to listen to Wambach as she states we must forget her because she has a long history in the sport and knows what she is talking about.

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Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove

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Finally, the phrase “The World’s Best Sports Bras” flashes on the screen, each word separated into different frames that are shown between action clips. Not only do the words themselves elicit the idea that there is no better brand than Victoria’s Secret from which to buy, but the words are split into different clips to dramatize the message. For every additional word that flashes, the commercial builds tension towards the final message, emphasizing that VS sports bras are truly the world’s

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There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.

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Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

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Background: In order to market Michael Phelps as a “global brand,” Michael Phelps and Peter Carlisle followed the AFI framework, allowing them to reach their goals. They analyzed Michael’s situation, formulated a strategy on how Michael would win at the Olympics and Peter would increase Michael’s worldwide recognition, and implemented the workout routine and marketing of Michael Phelps. In his childhood, MP was determined to have ADHD disorder. Specialists recommended swimming to enable him to release his hyper energy which was a great idea.

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It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

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Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.

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When looking at the visuals of the ad we see athletes running up and down a basketball court, hitting baseballs, shooting a basketball, catching touchdowns, and hitting a punching bag. Accompanying these visuals we here the narrator’s words and can understand the qualities these athletes possess, and how their actions have led them to become legendary. For example, we hear the narrator say for the baseball scene that “It’s about having the courage to fail.” According to the advertisement, the audience is to understand that acting courageous and having courage are necessary to become a legend. The audience is supposed to know that having the courage and acting brave is important to have if one wishes to become legendary.

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Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

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In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.

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In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

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The marketing and advertising executives control the innovative aspects of these ads and endorsements to celebrities, so they can help form an image for Nike

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