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Ups Customer Analysis Paper

694 Words3 Pages

What are UPS’s business customers looking for when committing to work with UPS?
UPS can offer its customers many services, such as shipping, parcel tracking, billing, international trade services, sustainability consulting and contract logistics. In partnership with services provided by UPS, the company is also competing with the highest standards to meet promised commitments (UPS, 2018). By honoring its commitments, UPS is gaining credibility with its customer relationships. The highest level of UPS commitment to not distort a service or product in promotions or sales is reflected in maintaining customer relationships. One aspect of the UPS and its relationship with customers is the ability to communicate clearly, allowing customers to fully understand the business terms, prices, schedules and responsibilities of all parties. Another reason customers agree to work with UPS is the use of all applicable privacy laws in each operating country to protect customers' confidential information (UPS, 2018).
The most obvious service for which customers use UPS is the shipping and processing of shipping requests. With shipping, UPS also offers the technology to handle the shipping process, whether a person or business needs a service locally or …show more content…

UPS's marketing strategy is based on understanding a customer's needs and potentially driving potential customers into a partnership (UPS, 2018). Kotler focuses on the behavior of the commercial customer. Kotler's direct explanation is how UPS designed its customer loyalty strategies. For many years, the UPS has consolidated the customer's ongoing commitment while maintaining the highest quality of service without risk of failure. A modified surrender behavior as described by Kotler is that the buyer has the inherent behavior of changing the terms, prices, suppliers, and specifications of the

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