Urban Outfitters Inc.: Diverse Lifestyle Retailer

Distinct Clothing is a diverse, lifestyle retailer dedicated to bringing creative minds and unique fashion together. The clothing brand unites all their customers through social media and style. The brand sells clothes, beauty, and shoes, with a concentration in loungewear clothing. This includes, sweatshirts, sweatpants, and sweaters sold to both men and women. The loungewear items are aimed at young adults, which means the prices for the pieces are reasonable. Prices will range anywhere from $25-$70. An efficient way to promote the brand and their clothes would be through the media. This is a perfect way to connect and market to people in and out of the United States. Customers will have access to discount codes, holiday sales, release dates,

Since the location of the store is placed in a very populated area, this modern yet casual store attracts many young adults and tourists who visit the city. Although this area appeals to many potential customers, Distinct Clothing has figured out a way to differentiate from their main competitor, Urban Outfitters Inc. UO Inc. has a store located in SoHo as well, which gives Distinct Clothing an extra push to set themselves apart. Distinct Clothing is dedicated to bring out everyone’s inner style and confidence through clothes that appeal to all. Distinct Clothing is an affordable brand, aimed towards young adults. Their main priority is comfort, which is why they specialize in loungewear. The clothing brand understands that young adults, such as high school and college students, enjoy comfortable clothing that can be worn throughout a long school day and study sessions. The brand utilizes psychographic segmentation to understand the lifestyle of the young customers. We pay attention to the attitudes, interests, and values, which can help the company expand and grow. Price is also a consideration when selling to young

We understand and pay attention to competitors who sell similar products. Listening to the wants and needs of the customers, remains our constant aim. Feedback and reviews of the items helps the company grow and improve for future lines of clothing. DC provides a casual and welcoming environment for all who step into the store. This is not a one size fits all company. Everyone is welcome into this judgement free zone to discover one’s style. There are options for every shopper whether they are curvy, thin, man, or woman. The layout of the loungewear is color coordinated with matching pieces next to one another. The company focuses on organization and modernization. The loungewear portion of the company is relaxing with the use of lights and colors. For most of the items, the colors are neutral and suitable for each gender. The target audience is millennials who are looking for an everyday style. The loungewear can be dressed down or even dressed up depending on the person. Versatility is something that our customers desire so, Distinct Clothing has delivered just that. A man can wear a woman’s’ hoodie, and a woman can wear men’s