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Victoria's Secret Stereotypes Towards Women

662 Words3 Pages

Women, in our own minds, we have it set that we are expected to maintain a certain look. That is due to many years of advertisements of women plastered on the television, billboards and magazines. Products are being advertised that say we have to wear this product, or use this product, or drink this product to look sexier or prettier. As quoted by students Frances Black, Gabriella Kountourides, and Laura Ferris, who created a change.org petition, “Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful.” These women are now petitioning the Victoria's Secret ad that says " The Perfect Body" Victoria's Secret ad is a stereotype towards women/young girls. It body shames women, and is so offensive the logo had to be changed. First, this …show more content…

The ad was first spotted in the UK where as stated three students started a petition to have the ad removed, and corralled 33,00 signatures. The ad then made it's way to the United States and had the same effect on women here as it did in the UK. Victoria's Secret created some very upset women. These women felt like they were perfect the way there were, no matter what Victoria's Secret sold as "The Perfect Body." Victoria's Secret pushes one big stereotype, not just this one ad. It may just be me, but when I walk into their store I feel like I should have longer legs, bigger breast, a bigger butt or a flatter stomach. I know I'll never look like those girls in the ad and that's ok as long as I accept my "perfect body". This ad, in general, promoted a lot of stereotypes that led to, petitions, from some angry women. In the end Victoria's Secret did amend their tagline. All in all, people are still not happy with the ad and Victoria's Secret should have just taken it down all

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