ipl-logo

Visual Strategies Used By The Nra (National Rifle Association)

1014 Words5 Pages

An Advertisement is “any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods ,or publicize an event” as defined by dictionary.com. In our world advertisement are used by people, companies, and organizations to get their point or idea across. The points or ideas of these advertisements may vary depending on who the target audience is or what purpose is the ad is used for. Advertisement companies use different persuasive strategies such as ethos, pathos and logos to persuade its target audience. This essay will be used to describe what visual strategies were used by the NRA (National Rifle Association) in the Ad attached to this paper. As well as how these specific …show more content…

In the case of this specific advertisement we know that it came from the NRA. The NRA is a nonprofit association that deals with gun rights and gun safety. The NRA is known for wanting armed security in schools so that they can provide a safer environment for the students. That’s where we get the purpose of this advertisement. This advertisement is used to gather the parents (target audience) who want to encourage the use of “armed security in our schools” as shown in the ads text. The author wants us to join the NRA and all of the parents in the United States in the struggle of convincing the president to allow armed security in our …show more content…

In the advertisement there is a building in the very back with no name almost as if it is abandoned and lifeless. Knowing what this ad is about we can concur that the building is a school. In the front of the school there is a flag. This flag is the only part of the actual image that has color. This is supposed to symbolize all of the meanings behind the American flag and how we are supposed to feel safe where we are. Now in the foreground of the image we see the viewpoint of it. Unlike a regular image this wasn’t taken by somebody standing up. This specific image is taken from the floor and we can see this by how the grass is taking most of the front of the picture. This can have many meaning but the one that stands out is if it’s from somebody who has fallen. The author used this to create the feeling of a kid that has had something happen to him at the school and has

Show More
Related

Wounded Warrior Project Rhetorical Analysis

980 Words | 4 Pages

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

Read More

Go Pro Ethos Pathos Logos

1214 Words | 5 Pages

Every advertisement is trying to convince the audience to buy their product the product is trying to appeal to a certain audience. In this ad it shows a snow boarder going off a mountain this is calling to thrill seekers and dare devils this appeals to teenagers, and preferably people who are young and reckless wanting to film their crazy adventure. The picture is pleasing to look at its very "cool" to teens maybe even encouraging people to "Be a Hero" and do something crazy. A rhetoric is the art of effective expression (speaking & writing) and the persuasive use of language.

Read More

Avocado Ethos Pathos Logos

634 Words | 3 Pages

In the ad, the bold color of red, white, and blue is covering the background. A freshly cut Avocado and a delicious meaty burger is occupying the center, as if, trying to make the viewer’s mouth water. Although a small part of the ad, happiness is shown in the eyes of a little girl holding the flag of the United States, showing how patriotic she is. A welcoming sign to California is clearly seen to invite the viewers to visit the fascinating State of California. A stunning

Read More

Analysis Of Confessions Of A Liberal Gun Owner By Justin Cronin

796 Words | 4 Pages

Justin Cronin’s “Confessions of a Liberal Gun Owner” is a dynamic op-ed explaining his social and political dilemma of being an armed leftist. Residing in Texas, he is not arguing to outlaw guns, but rather regulate the accessibility of guns. The author is a self-described devout democrat, but explains his reasoning and logic behind his right to bear arms. He effectively defends his use of the second amendment and the need for regulation by the use of his personal anecdotes that served as a counterargument. Cronin surrounds his argument by explaining his circumstances regarding gun ownership.

Read More

Froot Loops Ad Analysis

450 Words | 2 Pages

In conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were

Read More

Gun Control Ethos Pathos Logos

527 Words | 3 Pages

He focuses his article on why gun control should not be the response rather than providing insight for how to prevent future issues. Nevertheless, there are many parallels and similarities between the two articles. Both take an anti-gun control standpoint and emphasize the impact of modern culture on violence. Furthermore, they both explain the benefits of guns for civilians as personal defense. Stylistically, both use rhetorical questions, stand-alone sentences, and great syntax variation.

Read More

Stereotypes: Rhetorical Impact Of Political Advertising

961 Words | 4 Pages

Advertisings persuading power is surely tested by its ability to connect and translate its message to the audience. During the advertisement “Big Bird”, the narrator uses a condescending tone coupled with metaphorical satire to give relief to the viewers who think negatively of Mitt Romney; these people are the advertisements targets. The political advertisement successfully establishes a common ground for the dislike of Mitt Romney and provides "the best chance of arresting attention and affecting communication", Fowles mentions this as a possible strategy of obtaining the audiences favor. Persuasion through imagery is more impactful than the use of text; Jim Fowel describes the usage of visuals over text to fully capture the audience’s attention: “Some few ads have their emotional appeal in the text but for the greater number by far the

Read More

Rhetorical Analysis Of Joe Biden's Speech

1179 Words | 5 Pages

Analytical essay of Joe Biden’s Speech on Guns Gun violence is a huge problem in American society. Often, innocent people are killed, and the population hears about a new mass shooting, where many people lose their lives. Parents fear that their children get killed when they are in school. This is the main focus of Joe Biden’s speech on guns. The speech was delivered at the White House and was published on July 2 in 2022.

Read More

A Rhetorical Analysis Of Mom's Demand Action

1092 Words | 5 Pages

Their purpose for creating the advertisement was to raise awareness nationally on the senseless acts of gun violence and to promote strict gun laws. Through different components of visual literacy, such as ethos, pathos, and

Read More

Ryan Join A Tennis Classroom Short Story

190 Words | 1 Pages

This story has a kid named Ryan join a tennis class with people who speak Russian. Ryan is passive because when he goes to a tennis class the instructor and the students all spoke Russian in their class. In the story it said that “for five weeks Ryan tried to make it look like he understood the class when they spoke to him in Russian.” (pg.27)The more Ryan tried to understand what they were saying, the more confused he got. The story says “Vera elbowed me and said to me what sounded like a question.

Read More

Beretta's Life Essay

518 Words | 3 Pages

At first glance, the reader may notice the green hunting field in the bottom half of the advertisement. This half of the ad serves to show “the world of Beretta”. By showing this place, the ad is trying to entice its audience, not just to buy its clothes and guns, but to join this world. It is a rich world; the middle class does not usually hunt in ties and pub caps. It also shows

Read More

Smoking Ethos Pathos Logos

922 Words | 4 Pages

The weapons stand out due to the solid black background, but the weapons that are made from the smoke from the cigarette. There isn’t much repetition in this ad, but one thing that is repeated is the use of weapons demonstrating the effects that smoking has on one’s health. The ad used two effects to emphasize the amount of effects smoking can cause. The alignment plays a role in this ad by putting the noose in the ad. When people look at ads, they generally look at the center first, so putting the noose around the models neck immediately grabs people’s attention.

Read More

Orion Telescopes Advertisement Analysis

747 Words | 3 Pages

This advertisement is an excellent example of a good advertainment using very few information to express a lot. First, the imagery in this advertisement is very creative. Most this advertainment is covered in black; not only it forced the audience to focus on the three images in the center, but also represented the view through a telescope. From another point of view, the blackness could represent the darkness of the night sky, the darkness of our universe, waiting for the consumer of their telescope to explore.

Read More

Mom Demanding Action Ad Analysis

1095 Words | 5 Pages

Moms Demand Action Focusing on children safety at school is the most important safety American mom’s are concerned about. Moms demanding action ad is asking for help amongst our young children school safety. They used Justice to convince readers to join by using a pathetic color scheme, characterization of young children in school and also historical context involving the kinder chocolate egg. When viewing this ad, I see a lot of unique things that specify the ad meaning; such as children, a classroom and much more.

Read More

Apple Advertisement Analysis

739 Words | 3 Pages

The advertisement was established to attract electronic consumers. Apple is trying to convince young people, adults, and old generation to buy the new iPhone. The audience of the advertisement is people who are interested in technology and new devices. The advertisement grabbed the audience attention and made them more curious to get to know the device because most customers are affected by celebrities. The advertisement is showing the front side of the iPhone with a running finger on the screen.

Read More

More about Visual Strategies Used By The Nra (National Rifle Association)

Related Topics

Open Document