Walmart Gender Roles Of America
276 Words2 Pages
Gender roles are displayed clearly in the parts of the store marketing children. For girls, everything is pink. One color, one shade. This same one dimensionality is reflected in the toys. The vast majority of products involved home related items and baby dolls. Being a mother is an important role, but it shouldn’t be taught
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However, not every girl enjoys pink or fantasy lands. Some girls tend to want to go play in the mud and admire famous athletes instead of princesses. On the other hand, all of the boy’s products are dark color (such as blue, red, and green) or have media that represents a superhero or famous athlete printed on them. Not every boy will like to be dirty, participate in sports, or wear dark colors. None of the companies producing these products stop to realize boys can like princesses (or perhaps princes) and the color pink just as much as girls can.
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This article also talks about how in the past a significantly small amount of toys were made specifically for boys and girls. Many ads for toys in the 1970s deliberately had boys playing with dolls and kitchen sets, while the girls played with toy cars and airplanes. While this was true for the 1970s, now it is more common for marketers to convince parents to buy two versions of the same, or similar toys for different genders (Robb). For example Living In Lego City, written by Alexandra Lange, talks about the difference between the brands two major cities: Friends’
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