There are many industries in America and around the world that are competitive, such as the Airline industry, Music, Gas and so on so forth. But one of the most competitive industry is the Fast Food industry. There are two major companies within the hundreds of food chains who run the market on top, these companies are McDonald’s and Wendy’s. Both of their originations produce a similar kind of product, such as burgers, salads, and other various alike foods along with competitive prices against each other. McDonald’s and Wendy’s however, both have different outlooks on their products and mission statements. McDonald’s and Wendy’s are two companies that have many similar attributes, but at the same time, many differences within them.
Quick Service Restaurants or the Fast Food industry as we are more familiar, contains over hundreds of restaurants, and over 200,000 fast food restaurant locations. This is a powerful, growing industry and is one that means big business. In the 1970’s the fast food industries revenue was only at 6 billion dollars, but in 2015, the fast food industry’s revenue is now over 160 billion dollars. Over the past years, the industry has grown at an 8.6% yearly rate. However, fast food companies have been struggling to keep margins at a positive, but there are some who do not have so much
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The ad on the far left shows a Big Mac burger, with the phrase written above it “stop staring at me like I’m some piece of meat”. This ad just expresses the looks to the burger and how delectable it looks to get you to have the urge to buy one. With the ad on the right-hand side, it illustrates a McDonald’s employee handing Mario what he loves in a McDonald’s bag, representing that at McDonald’s will serve what you want. Although
McDonald’s way of marketing is what brought the company to the top, Wendy’s corporation is not far