Westin Harbour Castle Executive Summary

Hotel Classification

Westin Harbour Castle is a four-star hotel located at the center of Toronto, just at the harbor with a beautiful lake view. According to the guidelines, four stars are given to Westin Harbour castle because they have met the requirements. The guideline requires that a four stars hotel must have these amenities and services;

• Hotel must offer a selective concierge service for helping and directing guests with any questions.

• Hotel must offer a sit-down dining restaurant and a lounge for guests. Room service should work for extended hours, or for 24 hours.

• Hotel must offer a pool and fitness center. Spa service must also be present and if these services can not be offered in premises, there should be programs offered

• Hotel must offer a wide variety of amenities to the guests.

Westin Harbour Castle has all these requirements met and achieved to earn the necessary points (above 701) to be a four-star hotel. They offer all required services, amenities and facilities.

Job Descriptions and Responsibilities of Sales Department

The sales team of Westin Harbour Castle is directed by Director of Sales and Marketing. He is responsible for marketing partnerships, advertising campaigns for the hotel, promotions to be made and overall coordination and strategy for the department. He is responsible for both sides of the guests, groups,and transient. The distinct strategy for groups and transients are decided by the director of sales and marketing. Under the director of marketing and sales, there is the director of sales. He is responsible for the group performance of sales team for the booking of the convention center and individual guests as well. He also mentors for the sales team, helping them improve as sales staff and removing barriers in their work environment for them to be more successful. This way he also makes sure the sales department reaches

Hotel’s business consists of approximately equally from individual travelers and groups. For the groups,market segments and market segmentation mix are given below.

• Association 29%

Associations are the groups of various companies and organizations. They usually have a limited budget and therefore looking for packages where a set of food is offered as well as some certain areas for meetings and events.They prefer bundled pricing and meeting packages that include rental, F&B, etc. Also, they can have very large groups, often need exhibit space, so sales team highlight their ability to self-contain the group, so they don’t require a convention center. In other words, their focus is giving the best prices for the budget association have while not using much space for a very large group of people.

• Corporate 45%

Corporate groups want to use the meeting areas and event rooms frequently and need a space and great service. They spend well on F&B and will be less concerned with their budget and want excellent service and products as a result. They will often meet only during the week; the high level of service hotel can deliver allows them to reach the goals of their meeting. So, the sales team uses the high-quality service of the hotel primarily to meet the expectations of