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What Are Fairfax's Competitors?

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Fairfax’s main competitor is News Corp Australia, with media brands such as The Australian, The Daily Telegraph, Herald Sun and News.com.au (News Limited, 2017). The ownership of Australian newspapers is majority held by News Corp Australia and Fairfax, creating an oligopoly and strong rivalry (ACMA 2017). To improve profitability, companies may choose to differentiate products/services from its competitors, as demonstrated by Fairfax in its efforts in developing and expanding Domain as a standalone business to attract investors and is well positioned to thrive and continue to build value (Grant 2116; Fairfax 2013; Fairfax 2015). From 2012 – 2016 Fairfax also differentiated its business portfolio from majority print to digital subscriptions,
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