The amount of content on Netflix varies from one region to the next. For example, 1594 Titles are available in Netflix-Australia, whereas, 6382 Titles are available in Netflix-US. Hence, a person accessing Netflix from US will have a much bigger library of titles at his disposal than one accessing it in Australia. The content also tends to change from time to time in order to keep local users interested in using the Netflix streaming service3.
Netflix aims to become a single Internet-based TV network that's identical for viewers in Singapore, Ireland, India or Japan. They are able to do this because of two very optimistic assumptions. The fact that Netflix can re-order the way media companies give rights to their television shows and movies, and that its algorithms are more powerful than the cultural differences between humans living in different countries. The second assumption is one that is especially critical to their strategy.
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For example, only star wars fans lucky enough to live in Canada will be able to stream the new star wars movie as Netflix only owns the content rights on a national scale and not worldwide. It will be a tough road for now to get that content on a worldwide stage as the rights have been sold separately for 20 year or more periods. In the interim period, the company’s solution is to make its own shows and movies. Netflix plans to spend $5billion on programming this year, doubling its production of original series since it knows it can do whatever it wants with videos that that are