ipl-logo

Celebrity Endorsement: A Useful Practice Of Celebrity Advertising

1608 Words7 Pages

1. Introduction
Celebrity endorsement is now a day's a very useful practice of advertising among various tools to market the product or services as well, for marketers it has been a winning formula. It is easy to select the best celebrity in advertisement but it is quite difficult to create the association between the product and celebrity The capability of two advertising tools celebrity endorsement and event sponsorship have an impact on consumer pre-purchase decision including perceptions with regard to product quality and uniqueness is the focus of this study.. Marketers are interested to make more customers who are potential and are influenced by celebrities. Day by day consumers are exposing to so many of voices and images through media including audio visual aids. Every company tries to take away at least a portion of an unsuspicious people's time to inform them about the amazing and different attributes and features of the product at hand. Advertisement contains product endorsement by a celebrity and event sponsorships and no …show more content…

Over the last few years the celebrity endorsement has been become very useful and effective tool of advertising to create awareness and to get attention of the viewers. The products which are endorsed with any celebrity (star) were being remembered for a long time period.
The ability of endorsements to affect consumer attitude and perception had been suggested in academic. It is a truth that absolute product or brand information is hardly presented to customers, especially while they are watching advertisement on television. While related manufactured goods information is not there standards of these information, might "indirect" as of presented information then incorporated into complete estimation and going downward to reproduce ambiguity. (Dean,

Show More
Related
350 Words | 2 Pages

For their marketing strategies, St. Jude uses celebrity stars connection as well as good marketing decisions and programs to attract the consumers and businesses. This type of marketing brings in hundreds of millions of dollars each year for the hospital. Some of their fundraising efforts were Trike-a-thon, Math-a-thon, Up 'Til Dawn and the Dream Home Giveaway (Zmuda, 2011). Their celebrity connections started when the founder, Danny Thomas, would get celebrities like Bob Hope and Sammy Davis Jr. to come and support the cause. Today his children Marlo, Tony and Terre continue to be involved and get celebrities like Jennifer Aniston, Robin Williams and Antonio Banderas to support (Zmuda, 2011).

Read More
803 Words | 4 Pages

The effect that this has on a viewer of the advertisement is trust in what they are about to tell you. All the customer reviews also establish a bandwagon appeal and make it appear that

Read More
1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More
1084 Words | 5 Pages

Advertisers create false realities and exaggerate the abilities of their products in order to attract

Read More
741 Words | 3 Pages

With the exciting music, good looks/amiability of the cast, and the vivid footage, commercials appeal to the viewer, often times more than the actual shows (Postman 87). Commercial times average about 15-20 seconds and the times rarely go above 30-60 seconds (Postman 130). Quick images and short messages stimulate the mind and people begin to accept what they are seeing as the right (and best) choice (Postman 131). Commercials are about appealing to the audience, not advertising the product (Postman 128). Showing images of cute kittens, motivated runners, and yummy food excite the viewer, causing them to believe ideas (mythical or realistic) and force people to buy without thinking.

Read More
578 Words | 3 Pages

In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In

Read More
974 Words | 4 Pages

“Impact of celebrity endorsement on consumer buying behavior- a descriptive study”, international research journal of commerce arts and science, vol.5. The act of superstar supports has multiplied about whether. Presently days it has turned into a pervasive component of promoting industry particularly in Pakistan. Superstar underwriting business has turned into a multi-million industry in Pakistan.

Read More
634 Words | 3 Pages

In many advertisements today, celebrities are used to promote a product. Hollywood stars like Kobe Bryant, Dwayne Johnson, and Selena Gomez have been used in the past to attract potential buyers. Sue Jozui claims that including celebrities in advertisements is "misleading and insults the intelligence of the audience" and should be taken away altogether. I do not agree that the use of celebrities in advertisements should be deduced because it is not misleading nor is it insulting anyone’s intelligence. Sue Jozui argues against the use of celebrities in commercials because she believes it leads to a false interest in the product.

Read More
971 Words | 4 Pages

People such as celebrities, have a higher influence on people and their decision making on products, which is why many companies hire well-known celebrities to promote their products in the media. In an article written by Marketing Charts called, “How Influential are Celebrities?” they discuss the power of product placement and celebrity endorsements. The statistics for how much a celebrity influences its fans varies throughout the article, depending on what exactly they endorse. The article had some very interesting key points about celebrities also having a negative impact on product endorsement, mentioning that traditional brand promotion without celebrities had more of a positive influence.

Read More
1171 Words | 5 Pages

The advertisement tells the reader that they can avoid being ordinary by investing in the company’s product. The advertisement tells the reader that they will gain good performance from the product while avoiding the high cost of competitor prices. It claims that the product is extraordinary because of the product’s speed, performance, and software. The claims that the advertisement makes are as difficult to believe as the picture of their product breaking

Read More
1932 Words | 8 Pages

We all hate commercials. They are annoying and seem irrelevant to us. They interrupt us while were watching our favorite shows and there 's no way around not watching them. What many people don’t notice is the purpose of commercials. Usually the storyline of a commercial is not very related to the product being sold.

Read More
166 Words | 1 Pages

Celebrities can have a significant influence on consumer choices because they’re recognizable and admired by a target audience. For example, Justin Timberlake, a famous singer, has been a spokesperson who advertised for Pepsi. This example shows business believe that Justin Timberlake will be a good person to sell Pepsi because he’s a famous singer, he was super famous at that time, and his fan will buy the product. Another example is One Direction, they are famous for being good singers, and they were famous back then. This example shows they’re good for Pepsi advertisement because they’re good singers, they were famous back then, and the audience may think One Direction drinks Pepsi to get the good voice.

Read More
541 Words | 3 Pages

They also place these commercials and advertisement in what they believe is a normal setting for the population. This can at times be harmful to the population as some companies may accidently use racial settings and racist undertones in

Read More
967 Words | 4 Pages

Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

Read More
339 Words | 2 Pages

Celebrities should NOT be used to advertise products to children and teenagers. By using celebrity endorsements in advertisements geared toward the youth, it is conveyed to children and teenagers that traits such as unhealthy eating, ………, and lying are acceptable. These celebrity-endorsed advertisements teach the young audience that it is justifiable to eat unhealthy foods/drinks. This age group is easily targeted by such ads due to the fact that because they are young, they do not think as logically. The celebrities in these advertisements are their role models.

Read More

More about Celebrity Endorsement: A Useful Practice Of Celebrity Advertising

Related Topics

Open Document