ipl-logo

What Is Disneynature's Qualitative Research?

912 Words4 Pages

Each one of Disneynature’s productions has a conservation project attached to it. My proposed thesis will focus on the productions Oceans, Wings of Life, African Cats, Chimpanzee, Bears and Monkey Kingdom which were released between the years 2009 and 2015. Disneynature teamed up with The Nature Conservancy for the film Oceans which was released in 2010. As part of their CRM campaign for Oceans, Disneynature secured the protection of 40,000 acres of ocean near the Bahamas which helped preserve coral reefs. Another example of one of Disneynature’s CRM campaigns is the tie between the film Bears (2014) and the pledge from the Disney Worldwide Conservation Fund to donate $0.20 to the National Parks Foundation for each ticket sold during the film’s …show more content…

As qualitative research is primarily exploratory I will use it to gain an understanding of opinions and motivations. It will help to provide me with insight into people's thoughts, opinions and trends on the subjects of Disneynature, conservation and their use of CRM for their films. Document analysis is the main form of data analysis I plan on using. Document analysis is a systematic procedure for reviewing or evaluating all types of documents. Similar to other analytical methods in qualitative research, document analysis requires data to be examined and understood in order to gain meaning and understanding. Semi-structured Interviews will also be carried out as part of my research. A face-to-face interview will allow me to is capture verbal and nonverbal cues including body language, or levels of enthusiasm for the topics being discussed. Semi-structured interviews will allow me to ask a set of the same questions to all interviewees, however, additional questions may be asked if necessary to clarify and to further expand certain issues. A pre-planned set of questions will be asked to a group of consumers of varying ages and genders. The aim of these interviews will be to further investigate on a face to face level whether CRM campaigns, specifically Disneynature's, have an effect on consumers purchasing

Show More
Related

Blackfish By Gabriela Cowperthwaite

1137 Words | 5 Pages

“SeaWorld Entertainment, Inc. Announced a commitment of $1.5 million over three years to partnership with The National Fish and Wildlife Foundation through the Killer Whale Research and Conservation Program. SeaWorld’s $10 million pledge to fund research and conservation for killer whales in the wild is the largest private commitment of its kind “(SeaWorld Cares). The animal exhibits and shows are used to increase the knowledge of visitors in order to encourage them to care about all animals around the world. Visitors at SeaWorld have the option of enrolling into educational programs. These programs create a better understanding on how to protect the wildlife.

Read More

Brandy Melville's Body Image Messaging: An Ethnographic Analysis

1296 Words | 6 Pages

By observing customers' reactions to certain marketing tactics or product designs and engaging them in conversation about their preferences and beliefs related to fashion trends or societal standards of beauty; it becomes easier to identify underlying themes within the brand's message that may resonate with specific demographics differently than others. For instance, one might observe how teenagers respond positively to clothing items marketed towards a particular body

Read More

Summary Of A Sand County Almanac By Aldo Leopold

590 Words | 3 Pages

The overall message of the documentary was to illustrate why Leopold is considered the most influential conservationist in the 20th century. This documentary seeks to explain why Aldo Leopold’s ideas were so ahead of his time and could link generations together. It tempts to provide people with a reason to take care of the land and raise the awareness of the

Read More

Analysis Of The Documentary 'Blackfish Tilikum'

1295 Words | 6 Pages

Zoos and places that hold animals in captivity, originally educational purposes, serve fundamentally entertainment purposes. I contend that places such as SeaWorld, are immoral in regards to animal rights and animal domestication, which leads to the necessity of drastic policy

Read More

Our Beautiful Macaws And Why They Need Enrichment

754 Words | 4 Pages

“Housing animals in spaces that were as close to the animals’ habitats as the designers could make them was an important step in the struggle to save endangered species.” and “Willie’s rainforest home is just one example of the far-reaching changes that have taken place in zoos in recent years. Zoos no longer feel their primary mission is simply to collect and display as many different species of animals from around the world as they possibly can. They no longer believe that the more unusual animals a zoo has, the better it is. Instead, zoos are changing into conservation parks that cooperate to help save animals threatened with extinction.

Read More

Blackfish Ethics

1511 Words | 7 Pages

When recommending suggestions for SeaWorld to implement there was one thing that needed to stay the same which included the ability to retain customers going into the park and creating revenue for the park. Therefore a suggestion of releasing the animals to the wild was not an option as it would be inconceivable for the park to eliminate the animals it uses to make its revenue. In a means to provide as much value to the park as possible the suggestions needed to be affordable, applicable and easy to implement. I wanted to suggest things the company could do

Read More

Argumentative Essay On Seaworld

637 Words | 3 Pages

High controversy exists on the capture and containment of all organisms in the world today. However, due to extremely popular public attractions Orcas have stayed under heavy debate on the right and wrong of zooing situations. People alike on the side against the containment of orcas have created a rigged documentary Blackfish, assessing the harm corporations, primarily Seaworld, cause in containing orcas. Because of the heat, I will be assessing the evidence the movie gives as well as Seaworld's rebuttal, then gauge its strength. This essay is also not limited to the response of Sea World in a orca Related situation.

Read More

Extension Of The Bauer-Greyser Inventory

739 Words | 3 Pages

Finally, the purpose of this paper is only to provide information about measuring consumer beliefs about advertising, not trying to convince a

Read More

Qualitative Approach

818 Words | 4 Pages

Cut-off date 27 February. Part1: Essay. ‘Evaluate the contribution of a qualitative approach to research on friendship’. Part2: DE100 project report – Method.

Read More

Research Paper On Disney World

390 Words | 2 Pages

Disney World, it is known as “the happiest place on Earth”, and with millions of guests visiting and returning every year many wonder how Disney maintains such high levels of customer satisfaction. Although Disney may be known for their castles, cruise ships, hotels and movies, the one thing that sets Disney apart is their special, individualised and unscripted guest interactions, which they like to call “magical experiences”. Disney has created a whole new level of guest interactions which has allowed them to successfully achieve a customer return rate of over 70% (Kinni, 2011). However, with such a big park and so many visitors, how are cast members able to create such a memorable experience? It all comes down to the practical magic.

Read More

Demographic Analysis Of Apple

1564 Words | 7 Pages

Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.

Read More

Consumer Response Model Case Study

755 Words | 4 Pages

The total customer sample utilized for model-building and final model selection was 67385. There were an additional 67645 customers randomly selected from a campaign that was not used to build the model (that is, a ‘hold-out’ or validation campaign). One benefit of using campaign data is that we also have available a random sample of the holdout campaign that did not receive any offer (a control group), which allowed us to assess the impact of marketing on customers more generally (that is, to measure incremental marketing impact). All customers were ‘active’ purchasers of a particular specialty product line distinct from the product line purchased by customers in the second data set described

Read More

Examples Of Quantitative Content Analysis

1827 Words | 8 Pages

Methodology In my thesis I utilized the quantitative content analysis method. There are many definitions of this research method from different authors. Most of the definitions include similar principles. The research should be systematical, objective, quantitative and replicable.

Read More

Impact Of Advertising On Consumer Buying Behaviour

1306 Words | 6 Pages

(David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.

Read More

Reflection On Consumer Behavior

1141 Words | 5 Pages

It helped me realize that firms can enhance their marketing through having an insight into what customers are thinking. Being able to understand consumer behavior allows markets to successfully connect with customers. This is difficult to do but it is the quintessence of marketing. I realized that once businesses recognize a customer’s needs, it becomes easier to choose target customers. This will then help businesses create products that meet the customer’s needs, wants, and demands.

Read More

More about What Is Disneynature's Qualitative Research?

Related Topics

Open Document