What Is Edelman's Fourth Annual Purpose Study

Edelman’s fourth Annual good purpose study and Edelman’s 2011 Trust Barometer Study
Edelman’s fourth Annual good purpose study and Edelman’s 2011 Trust Barometer Study are great resources for the different companies to understand what is needed to be successful in the current market. There is more people that have the necessity to help directly or indirectly our society. With more accessible technology, people are more aware of the problems that we have in society and the environment. It is not a matter of theories or just rumors, it is the reality that we live on, we need to help our society and environment. Because many customers do not have the resources to make a big change in society, they are expecting that the big companies that are

After analyzing Edelman’s fourth annual good purpose study and Edelman’s 2011 trust Barometer we can to the conclusion that companies in the world need to do more other than selling a quality product. For customers, it is a necessity to feel that they are part of something bigger and that their actions would benefit the society and the world. As explained in Edelman’s article, “The result is an even more profound shift in the expectation of companies to operate with increased transparency and in a manner, that delivers profit while improving society,’ which this shows our belief that customers are putting more emphasis on the necessity of society and the whole nature, if companies do activities that will help develop society, they would increase their purchase and improve their brand recognition through the world. Starbucks is a great example because during the crisis of 2010, they started to improve their business by simplifying it, and they also created activities that help people develop their self-esteem. Also, people where part of important events that created a difference in society. The actions

First, Edelman’s fourth annual good purpose study explains how the customers feel about how companies should react towards society, and if the companies expect for customers to buy their products, they need good actions for society. Edelman’s gives us a good explanation of the necessity that people has towards the improving in society as explained in Edelman’s fourth annual good purpose study, “Our study, conducted in 13 countries (Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, The Netherlands, UAE, UK, USA) with 7,259 consumers, reports that 86% of consumers globally believe that companies need to place at least equal weight on society’s interests as they do on business’ interests.” While, Edelman’s 2011 Trust Barometer gives a good explanation of how the customers gain and loose trust toward the different sector like business and government. Also, Edelman’s fourth Annual good purpose study just talks about how people are changing their thinking and developed and developing countries and that developing countries no longer seek just cheap products, they also look for good deeds from companies to their society. Edelman’s study back up our idea by stating, “Our research challenges the traditional thinking that cause marketing/CSR is a product of Western social democracy and that low price