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What Is Macy's Failure

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Macy’s company is an icon when it comes to retail companies. Its history is a story of resilience, industriousness and innovation. Macy’s was formed by Rowland H. Macy even after several of his ventures into retail failed. It is a well-known story that on its first day of opening the now retail giant only pulled eleven dollars and six cents in sales. It started as a dry goods store in a low rent district, an area away from other dry good stores in New York City. The sales continued to grow at a fast rate, resulting in returns of about eighty five thousand dollars in the year following its opening. Macy’s eventually grew not just in sales, but also in size and over some time, the store came to occupy eleven adjacent buildings to become a department
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