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Whole Foods Market Failure

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Grocery stores are an important business in our lives that we fail to look further into, just like with everything else businesses provide for us. However, grocery stores provide for us in a different way than most normal businesses. They provide the necessities we need for our lives. When these necessities become even more important to us, consumers turn to selective grocery store outlets and look for the highest quality of foods to provide for themselves and their families. This is where Whole Foods Markets steps in and provides for these very people. Founded in 1980 by John Mackey, Whole Foods Market’s provided an outlet for consumers looking for a healthier option when choosing their groceries. After establishing a small scale location in Austin, Texas, Whole Foods Market’s went through what most small businesses experience, failure. Their entire stock was wiped out from the only location in Austin due to a …show more content…

The sales momentum, along with taking into account inflation, has helped to generate record gross margin performances year after year. As Whole Foods continues to improve its price image, it continues to try and raise the bar in transparency within the company as well. It is the only U.S. public food retailer to date to fully commit to labeling products with GMO ingredients, and Whole Foods also announced a new rating system for fresh produce to track performance on important sustainable farming topics, such as pest management, farm worker welfare, and pollen protection. Its initiatives to improve its value assortment and increase the level of transparency of the products it sells are in line with its core customer base, aiding its position as the authentic retailer of natural and organic foods, and continue to make itself the top choice for customers choosing to live a healthy

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