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What Is Sears Diversification

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Sears, Roebuck and Co., is a subsidiary of Sears Holdings Corporations, which is a leading integrated retailer which provides merchandise and related services. Sears has been in business for more than 100 years started by Richard W. Sears back in 1886. In 1980 Sears, Roebuck and Co. announced they were planning for a major restructuring, renaming the retail business portions of Sears to Sears Merchandise Group, and the Insurance business portions t Allstate insurance Group in early 1981 (History, n.d). Sears then acquired Dean Witter Reynolds Organization, Inc. and Coldwell Banker & Company, becoming Sears World Trade, but by 1986 was reduced and transferred to the Sears Merchandise Group. The key to successful related diversification is

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