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What Is The Cause Of E-Cigarette Growth

174 Words1 Pages
The US e-cigarette market has exploded over the past few years. In fact, e-cigarette revenues are expected to surpass traditional cigarette sales by 2025. Teens are fastest growing segment, with an 800% increase in adoption between 2011 and 2014. There are now 2.6M middle and high school aged children using e-cigarettes in the US. What is causing this growth? Many experts have pinned it down to increased ad spending by e-cigarette companies. In 2014, 7 in 10 were exposed to some type of advertisement. The most common areas of exposure are retail stores, internet sites, and TV commercials. E-cigarettes are also shrouded in misconceptions that further encourage adoption. For example, many people are led to believe "e-cigarettes don 't have
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