In chapter three of Everything’s an argument I learned what ethos is and how to use this tool when writing. There are three main elements that add up to ethos. These three main elements are establishing; credibility, authority, and examining the motive for writing. Doing these three tasks will help better any argument. To establish credibility, one must, show their audience respect and connect to their values. This task can be difficult if the audience is unknown. To establish one’s authority, when making an argument, one must show that they have sold and credible knowledge about the topic being discussed. This can be done by “attaching titles to their names, for example, subtly builds authority by saying they hold medical or legal engineering