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What Is The Significance Of Seaver's Letter To Coca-Cola

311 Words2 Pages

In his letter Ira C. Herbert straightforwardly introduces the reasons for which he is writing his letter, which is to get Mr. Seaver to take down the advertisement in which he uses the phrase "It's the Real Thing" which according to Herbert, belongs to Coca-Cola. Herbert dully and unsuccessfully explains why Coca-Cola has claim over the phrase, his supposed evidence for this is that Coca-Cola was the first one to come up with the phrase. On the other hand, Seaver successfully rebuttals the idea of changing the advertisement through the use of logic and a sarcastic tone. For instance, in lines 4-6 Seaver sarcastically explains “I can fully understand that the public might be confused by our use of the expression, and mistake a book by a Harlem schooler for a six-pack of Coca-Cola.”(lines 4-6). …show more content…

The significance of this statement is that it shows how illogical and ineffective Herbert’s reason is for why Seaver should take down his advertisement. Additionally, in lines 7-10 Seaver says “... whenever a customer comes in and asks for a copy of Diary of a Harlem Schoolteacher they should request the sales personnel to make sure that what the customer wants is the book rather than the Coke”(lines 7-10). At this point in his letter Seaver sarcastically tells Herbert that he will make sure people do not accidentally buy the soda instead of the book or vice versa. The author, Mr. Seaver, implies that the reasons that Coca-Cola is giving, are not valid because fistly, they are not substantial and secondly they are quite illogical. Seaver’s assertion in the first section of his letter addresses his use of a sarcastic tone and a situation, that this can be applied

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