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Who Is Craig Ward´s Popular Lies About Graphic Design?

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The type designer that I choose is Craig Ward, he is a British designer, typographer and art director, he comes from London and moved to New York in 2009. He went to work for Grey in the design department. He had his own studio from 2011 to 2016 in Brooklyn. He returned to working for an agency in 2016 as SVP Head of design in New York. Craig has contributed to some industry journals; and was the recipient of the Type Director’s Club Certificate of Typographic Excellence several times. Craig is the author of “Popular Lies About Graphic Design” published in 2013. He has been fortunate to work for some very impressive clients in advertising, music, fashion and publishing business. Craig explores word as an image, and he is always exploring new ways to create type and bring it to life. …show more content…

He went about collecting different bacterial samples from the high traffic surfaces like, hand rails and seats. Craig did this to create an unusual series of pictures of New York City’s complex eco system and to give a small snapshot of the city at large. Another, visual example of Craig Ward’s work is this type that was created to reflect the chalk and dust used by athletes. This was a part of Secret’s Olympics campaign. The final was a composite of about 80 photos.

The last visual example is an ad promoting MasterCard’s holiday lounge in Columbus Circle. With this ad, Craig worked with McCann New York and with time restrictions they had to use cinema grade VFS fake snow instead of real shaved ice. The trick was to do ten versions of each letter and photographed on glass and composited into the final

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In his argumentative essay, Paul Bogard uses literacy diction and allusions to give credibility to his argument. By using words like Van Gogh, “Starry night sky”, and given. These words evoke a feeling of recollection. Also using the words van Gogh, Paul gives his paper further credibility all while persuading the audience to be on his side. Furthermore Paul also uses imagery in his argument to evoke a feeling of both sadness and a feeling of missing out.

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Imagery is defined as "a mental event involving [the] visualization of a concept or relationship" (Burns 71). This means that when people form an image in their heads, they tend visualize themselves in it. It is easier for people to understand a message when a clear picture is created because, “pictures in particular can facilitate information processing,” (Chang 54). In the “Nine Days” commercial, numerous images are used to influence the audience to think about themselves and their financial situations. The commercial begins with the camera zooming into a glass office, symbolizing transparency.

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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Hillenbrand promotes clear images that make the reader experience

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Most advertisements contain at least one element of rhetoric; however, some commercials may use more than one element to ensure they can feel confident their ad will produce the response they are anticipating. In this essay, I will analyze some commercials and define what elements of rhetoric they are using as well as explain why the producers of those commercials chose that specific one. Producers take advantage of rhetorical elements to convince people to buy their products, whether it is pathos, a tug on the heart strings, or logos and facts, producers thoroughly take advantage of this to sell their products. 1. OxiClean Versatile Stain Remover This commercial promoting an OxiClean stain remover has generated a large amount of sales for this company due to the rhetorical devices used.

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First, I chose to contrast the color-filled letters with a black background. Then, to increase vibrancy, I saturated each of the letters’ photos with color tint. Altogether, the brightly colored letters catch viewers’ attention. Recently I read an article written by Roy Fox which explains that transitions in color tones, from cool to warm for example, can help viewers to participate with an advertisement and undergo a transformation themselves. (Fox, 1994)

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When reading an autobiography it is safe to assume that you are dealing with an unreliable narrator. This is the author’s story and no matter how objective they may try to be it will always be tainted with their own perspective of what happened since they were so close to the situations being described. So, one of the things someone writing an autobiography needs to be good at is tricking the audience into believing that their story is the truth. In Allison Bechdel’s graphic novel Fun Home, she uses a visual medium to help her accomplish this task.

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The impact of the video is strong because it covers common ground and ultimately evokes compassion from the audience. The composer has appealed to pathos and ethos, which has overall solidified the ad. The subdued colors and the somber music have depicted how earnest the video is. Together, the elements have successfully worked together to create an effective advertisement, and in just 60 seconds, AdCouncil and Feeding America have effectively broadcasted their world hunger relief campaign. As a result of this compelling video, the audience can help Feeding America lead the nation in their fight against world hunger by donating time or money to their food pantries, soup kitchens, shelters, and other community-based agencies across

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The Balance of “Show and Tell” Comic books are often regarded as unique. With the addition of pictures into text, they require the reader to be not just a reader, but a viewer as well. In his graphic essay, “Show and Tell,” comic book artist Scott McCloud questions what really makes a comic book come to life. Written as part of Understanding Comics: The Invisible Art (1993), this brief section points out that a balance of both words and pictures is the answer. McCloud literally and figuratively illustrates the commonly held beliefs of art and literature as being separate.

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These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

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The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

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Designers are known as producers of conversation and meaning. In the publishing industry, their job is to create visual messages through items like book covers and bookmarks that can start conversations and persuade or influence readers. With this in mind, do they take a completely objective and neutral stance on the messages the client wants them to create? Knowing that the work they produce has an influence on others, do they have social and ethical responsibilities for the work they create if it doesn’t align with their personal morals and values? As a designer in the publishing industry, an ongoing challenge is figuring out your role in each design process; whether you’re just an impartial messenger for your client or if you hold responsibility

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When Craig was little he was caught by a bus driver drawing a naked woman. Craig's parents found out about this incident, and his parents told him that lust was bad. As Craig kept drawing throughout his adolescence, he confronts his minister about wanting to use his drawing ability to worship God in his own way. The minister quickly turns him down, and suggests that he should sing instead. That night he decided to burn all the drawings he had, "I wanted to burn everything I'd ever drawn" (Thompson 57).

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