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Who Is Dollar General Target Market

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Dollar General – Varied Variety Chain of Supermarkets in US
Dollar General is amongst the largest discount retailers in the United States by number of stores. It has over 12,575 stores located in 43 states. They offer a broad selection of merchandise, including consumables, seasonal, home products and apparel. With all its hard work, it is emerging as a key force that is changing the landscape of variety retailing within the country. The headquarters of the company is at Goodlettsville, Tennessee, United States.
The key features about Dollar General Merchandise are –
 High quality national brands from leading manufacturers,
 Comparable quality private brand selections with prices at substantial discounts to national brands,
 Low priced everyday Merchandise.
Current status
At present, Dollar General has an estimated overall turnover of $20 Billion. As per Forbes, Dollar General ranked at 575 amongst Global 2000, 425 in sales, 544 in profit, 1,688 in Assets and 467 in Market Value. The overall value of the company is estimated at $23.3 Billion. Dollar General is listed on New York Stock Exchange (NYSE:DG). It is a S&P 500 component. The latest third quarter financial reports for 2016 highlights-
 Net Sales …show more content…

Turner founded Dollar Tree as J.L. Turner and Son, Wholesale. The company was incorporated as a Kentucky corporation under the name J.L. Turner & Son, Inc. in 1955. This was the time when the first Dollar General store was opened. The name of the store was changed to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee corporation. From 1968 to July 2007, their common stock was publicly traded. After that, they merged with an entity controlled by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P., or KKR. In November 2009, their common stock again became publicly traded, and in December 2013 the entity controlled by investment funds affiliated with KKR sold its remaining shares of their common

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