Who Is John Lewis Competitors

John Lewis give excellent customer service as the have won many awards in how high their customer satisfaction rates are. For example, in 2010 a survey by retail analysts, Verdict, gave John Lewis their award for Britain's favorite retailers for the third year running. (http://www.verdictretail.com/john-lewis-retains-title-of-the-uks-best-retailer/). This must show that John Lewis care for their customers enough for them to win this award for multiple years running. John Lewis also offer partnership cards for loyal customers, this credit card has been recognized as the top UK credit card when it comes to the level of service it offers to the card holders. Not only has it been recognized for this, this card won the 'Best achievement in customer

This leads to excellent customer expectations and makes them return to the store every time. This makes me think they have a good customer service as they listen to what the customer wants, not only do they sell products to them but they try and provide the services with the lowest price they can. They listen to customers unlike competitors which will charge twice the amount John Lewis do. Another instance of excellent customer service is they make sure customers have an easy time when browsing the store. They ensure that all customers can access the products by integrating accessibility into the design of their stores, they do this by addressing assistance for people with disabilities for example hearing, sight or mobility issues. http://www.johnlewis.com/our-shops/oxford-street/easier-shopping-for-disabled . This makes me think John Lewis have excellent customer service as they want to make it easier for anyone to shop in store instead of just providing for an easy

In my opinion I think, despite them slacking off in certain areas, that John Lewis give excellent customer service to their customers. I have concluded this as there are many many reports of John Lewis winning awards for their favourable customer service with multiple years running. And despite the odd few cases where John Lewis has declined in quality, there are many positive reviews of John Lewis's customer care. It is vital for them to provide good customer service as it's what the customer will remember once they visit. You definitely don’t want them to remember the company as bad service. Customers aren't just looking at products but they are also speaking and working with someone who is employed to represent the company that they are working for. It also shows that you truly care about the customer. If a company has took the time to provide answers that effectively takes care of the customers issues, it shows that they would rather provide good service than deny the customer of any extra help. Without customers they sell no products or services and when they don’t make sales there will be no profit provided by the company. Customers who feel as though a company cares about them are much more likely to refer others and become a repeat customer themselves. Having good service is also a great marketing angle for the company. Good customer service is a great marketing angle, its something a business can brag about in advertisements to make sure they bring in some