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Who Is Sears Roebuck Company?

291 Words2 Pages
Sears Roebuck Company is currently a subsidiary of Sears Holdings Corporation a publically traded company. Sears Roebuck Company is in the retail industry providing merchandise and related services to consumers. Sears Roebuck Company range of services include the following: merchandise, apparel, and automotive products. The Kmart Holding Corporation acquisition of Sear Roebuck Company was corporate strategy completed in hopes of creating synergy. Sears Roebuck Company offered consumers leading proprietary brands that included the following: Kenmore, Craftsman, and Diehard. These are some of the most trusted and preferred brands within the United States. Kmart Holding Corporation felt that Sears Roebuck Company could offer them name brand
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