Kmart Merger

141 Words1 Pages
K-Mart is one of the largest retailer stores in United States but the company still continues to lead behind other large retailers such as Wal-Mart and Target Corporation. The company is currently own by Sears Holding Corporation. Sears Holding Corporation's main objective to merge with K-mart is to create a large corporation and to increase profit. However, the two companies provide and offer different products and services. (Bhatnager, 2004) The issue that needs to be address is how K-Mart can increase more traffic to increase its market revenues. Secondly, the management needs to understand the shopping behavior of current consumes and potential consumers. Lastly, how can management try to influence its consumers as K-Mart to become their

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