I choose these ratios and companies as they would be impacted when opening a new 365 store. Current ratio is critical as it measures a company's ability to pay back its liabilities (debt and accounts payable) with its assets. Profit Margin and Operating Margin will affect any new business, as it shows a company’s pricing strategy, operating efficiency and if a company is in a good financial health. Return on Assets and Return on Equity would be impacted as it measures how profitable a company is and how effective management is performing for its shareholders. Whole Foods Market main competitors of the organic food market are Sprouts Farmers Market and The Kroger Co. As the ratios analysis indicates, Whole Foods current ratio is higher and it