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Why Did Rockefeller Decided To Invest On The Oil Industry

356 Words2 Pages
After his job of bookkeeper ended, Rockefeller earned good money during civil war; he decided to invest on oil refining business, major new enterprise in Cleveland. The first plan of Rockefeller was to reduce the competition; he extended his industry benefits in the oil industry and joined with other three companies to create a cartel. Standard Oil expanded its monopoly in the oil industry by obtaining rival refineries. The best product obtained by oil refining was kerosene, which converted home lighting to kerosene lamps as a result replace candles and oil lamps.. The refinery business was relatively easy and with huge profits, and of course highly competitive. After that Rockefeller was following the horizontal integration which was integration
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