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Why Would A Business Decide To Fan Communicate Case Study

692 Words3 Pages

Why would a business decide to subscribe to Fan CONNECT? Let's take a moment to talk this out and you be the judge if it makes sense to you. Let's start first with identifying what restaurants and retailers want. There are 3 things every business wants and they are all tied together. More sales, customers, and profits. I think we can agree this is the basic premise of why people open up their stores every day.
Now think about how they typically go about growing their sales. First they have to have a good location, good product and service, and good employee's. Now a lot of businesses think this is all they need to survive but they soon find out that just isn't going to cut it. It doesn't matter how good everything is if no one is coming …show more content…

Typically some kind of print or digital media and sometimes radio and tv. Any of these have one glaring flaw to them (by design) they don't have any mechanism to create multiple visits and sales. It is a continuous and expensive loop to be stuck in; of what we like to call "pay and spray" advertising. A business see's a burst of traffic then it tapers off and then the business owner has to pay for the same expensive advertising again the following month to see more sales again (typically at a deep discount, because they are grouped together with their competitors in the advertising medium of choice.).
So how is Fan CONNECT different? First our focus is based on getting more visits and more spending from existing clients and then getting more customers virally.
Next we offer, not only the tools they need to grow their sales but we have a team of dedicated Marketing Genies that work with our merchants month in and month out by running 4 programs a month FOR the merchant and being able to offer merchants insights as to what is working for other businesses just like them, all across the country so in essence we become their virtual marketing department for pennies on the dollar over what they are currently spending to drive sales into their business. All Fan CONNECT programs can be offered on a month to month basis so there is little to no risk and are extremely affordable for any

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