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Advertising Media Budgets: Savvy Chic Apparel

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Advertising Media Budgets Both advertising and marketing play a vital role in creating a financially successful business. The sign on the outside of Savvy Chic Apparel will be visible from the street and reflect the brand. Savvy Chic Apparel will use direct mail flyers to spread the brand awareness and target specific zip codes area the Scottsdale area. Another way will be to hand out flyers and place them on vehicles in neighboring lifestyle centers to spread the word about the grand opening. By far the most cost effective way to advertise is online. Creating a website that provides a description of the fashion products offered along with the exceptional features that provide a competitive advantage over the competition are highlighted in …show more content…

This business plan proposal is the road map for a successful retail business, as it is the compass and a guideline to a strategic operation. A business plan is vital to obtaining finances, keeping motivation, collaborating, and preparing for the possibility of uncertain outcomes. With a well thought out business plan, not only does it communicate a step-by-step agenda for reaching goals, it enables the owner to take an objective, critical and unemotional view of the entirety of the business (Haag, 2013). A business will fail due to poor planning and cash flow …show more content…

Laying down the foundation for a business is vital to the success of a business, and in order to do so, there are crucial steps that need to be taken, including: financing the business, location strategy, merchandising planning, employee recruitment, employee training, advertising, and customer relationship management. All of these are necessary steps in order for a business to start off on the right foot and be robust and successful. Sometimes business owners must take a leap of faith and be open to taking risks, as not all business ventures are a walk in the park or a 100% guarantee, however with the right preparation, management, and focus a retail store is sure to be successful after the first year of

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Introduction As the world we live in today continues to flatten, new channels begin to emerge across the globe. The technological age that we live in today has forever changed they way retailing functions, creating new opportunities for international success. However, the thought of internationalization can be daunting for many retailers, especially due the large history of retailers who have expanded internationally and then failed. Although this type of expansion can be overwhelming, if done properly, the new retail format can generate a great deal of success for the retailer.

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A lot of business owners do not understand the importance of communication and respect in the business world. I believe a business that works together will lead to a successful business. You should build the business together like a family. The result of doing this will lead to everyone within the business working together to have a successful business; which will lead to growth in the business. Strategic Planning “" involves making decisions about the organization’s long-term goals and strategies” (Bateman, T & Snell, S, 2013, p.96).

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Financial plan The principal source of the organization financial growth is through cash flow, it is clear and imperative after effective evaluation that growth will occur in phases. We identified that we will have to build the business in phases as indicated on the attached spreadsheet (Appendix B), for the Revenue projection of five business years respectively. We made our projection based on inflation and unforeseen circumstances; business growth is to be Contingency plan Victoria and family will invest part of the financial investment into the business account until the business is able to support its operating expenses.

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Assignment 1 – D1 When creating a business there are many tough decisions to go through, such as funding and other matters that involve money. But one of the most important decisions is deciding whether your company will be a store on the high street, or just an online website and everything is stored in warehouses and then delivered right to the customer’s door; or you can be a bit of both. In this document I will run through both of these options and expand on how to define these options. Firstly before we can decide how the company is run, we have to know the terms that define them.

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Choosing different types of advertisement will invite more customers to acknowledge the product. A budget of $10,000 should be carefully divided into different channels of communication to target all consumers regardless of age, gender, ethnicity and religion. A short advertisement on television on local channels will be broadcasted for everyone to view. In that commercial, it will show the website and location. The company will put aside $6,000.

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Are you the owner of a bedding store? Do you need to advertise it in a clever way, so that you can have more customers, but you actually have no idea what to do? If so, then you can take the necessary inspiration from the following useful advertising ideas for a bedding store. Build a detailed website It is very important that the website you build is a very detailed one, where you can find all the necessary information.

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For this assignment, I will apply the basic concepts of simple business structure to open a lemonade stand in my neighborhood. I will use this plan to attract a wide range of customers. I will highlight topics such as my marketing and pricing strategies for my lemonade stand. I will also include my plans for my CSR and its connection to the company. My goal for this assignment will be to apply the lessons of budgeting, marketing and customer service to build a successful business model.

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3. Video marketing This one speaks for itself. Directly promoting your brand via video uploads. This you can effectively do by the use of such applications as Wistia which is free for use.

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Being in a retail industry, the company has grown to become a leading company across the globe in terms of business development among many other fields. The company is very helpful in realizing the goals that relate to the Major Consumer Purchases. The company has been doing well in the market and thus investing in it will be a source of knowledge in terms of budgeting on consumable goods as well as on how to avoid wastages. The company has been in the forefront of making the customers, as well as the consumers and more so the investors, understand different ways on how they can plan their finances and stick to the plan in the way of ensuring the profits are realized without major issues to do with the cost as well as other matters of

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Women in Advertising Sex sells. In fact, sex sells so much that according to the U.S. Department of Justice’s National Crime Victimization Survey, there is an average of about 293,066 victims of rape and sexual assault each year. It is not uncommon to see women featured in advertisements in a sexual way, sometimes violently. Often times, women in both media and advertising are portrayed in a way that reduces them to nothing more than an object for a strong male figure to use at will. This type of advertisement sends messages to both men and women, that women should be submissive, and men should be dominant, leading to more violence in women.

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The objective in marketing my product is to satisfy my customers no matter what store they decide to enter that is selling my products. Customers are looking for specific styles for their children. I want to meet that pitch. In order to serve my customers, I would have to find the right affordable amount to price these adorable outfits and bell bottom pants. See what kind of styles that the customers are wanting for their children.

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Conclusion Small businesses need to follow and complete a research analysis and strategic plan to establish and meet the objectives of the business. Expanding my salon gives me the opportunity to staff new personnel, broaden my customer base and opens my business up to favorable financing opportunities. Implementing the right analysis and strategies allows my salon to sustain long term advantages in the future. Securing the correct funds is important, and overestimating can show negatively to loaners. Implementing the right marketing strategy will help promote and expand my

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Similarly, it is also essential to assess the feasibility of the constructed business strategy to determine whether it can be implemented to new product concept development successfully or not. It depicts that for Marks and Spencer the proposed business strategies in reference to new product development must be scaled. This process is started while idea generation and financial planning as well as continue to the process of implementation. Here there are number of aspects that are necessary to take in consideration such as company should make sure can the developed business strategy be funded, organisation have the capability to meet the required level of performance in terms of products quality, store services and other. At the same time, it is also essential for Marks and Spencer to determine the marketing and management capabilities needed to maintain the achieved market and competitive position.

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