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Advertising Media Budgets: Savvy Chic Apparel

959 Words4 Pages

Advertising Media Budgets Both advertising and marketing play a vital role in creating a financially successful business. The sign on the outside of Savvy Chic Apparel will be visible from the street and reflect the brand. Savvy Chic Apparel will use direct mail flyers to spread the brand awareness and target specific zip codes area the Scottsdale area. Another way will be to hand out flyers and place them on vehicles in neighboring lifestyle centers to spread the word about the grand opening. By far the most cost effective way to advertise is online. Creating a website that provides a description of the fashion products offered along with the exceptional features that provide a competitive advantage over the competition are highlighted in …show more content…

This business plan proposal is the road map for a successful retail business, as it is the compass and a guideline to a strategic operation. A business plan is vital to obtaining finances, keeping motivation, collaborating, and preparing for the possibility of uncertain outcomes. With a well thought out business plan, not only does it communicate a step-by-step agenda for reaching goals, it enables the owner to take an objective, critical and unemotional view of the entirety of the business (Haag, 2013). A business will fail due to poor planning and cash flow …show more content…

Laying down the foundation for a business is vital to the success of a business, and in order to do so, there are crucial steps that need to be taken, including: financing the business, location strategy, merchandising planning, employee recruitment, employee training, advertising, and customer relationship management. All of these are necessary steps in order for a business to start off on the right foot and be robust and successful. Sometimes business owners must take a leap of faith and be open to taking risks, as not all business ventures are a walk in the park or a 100% guarantee, however with the right preparation, management, and focus a retail store is sure to be successful after the first year of

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