One of the reasons why square grew so rapidly is because Square focused on small business owners. Since the small businesses are barely starting to grow they can’t afford to pay expensive merchant services, but they don’t want to lose the business of the people that use credit and debit cards. Businesses started to notice how most of their customer used credit and debit cards. The businesses that didn’t accept credit cards were losing customers and money as well. At this point the small businesses were falling behind and couldn’t grow and compete with big well established businesses that accepted electronic transaction. Jack Dorsey, the founder of Square, noticed the problem the small business were facing. And came out with Square at right