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Why Do Farmers Markets Become A Model For Sustainability?

282 Words2 Pages
Farmers markets strive to deliver fresh and local food for the growing population of shoppers who are now demanding food that is not only health but also environmentally friendly. Sustainability is the overarching theme in this system. Farmers engage in sustainable farming practices to produce healthy food to sustain the local community, who in turn provide the money necessary to sustain the farmers. Each share in the success of the other in a mutually beneficial relationship that has become a model for sustainability.

While farmers selling at farmers markets choose to use sustainable practices, they face challenging competition, large corporate farms. Many then find they cannot compete with the massive volume, low market prices, and government
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