The music matched the spirit of the commercial which was effective in drawing in the audience into the commercial.
It makes me more engaged to want to listen or watch that advertisement. One reason being I want to listen to that song and then by doing that I am also learning about what you are advertising to me. Making me put forth more attention to the main focus point. Making me want whatever it may be they are presenting to me. This is also creating more attention like I said grabbing that viewers attention making them want to listen.
Advertising and promoting a product usually means being happy, optimistic, and supportive of the product. Happy and upbeat music mainly does the trick when trying to push this point across. In the Magic Doritos commercial there is no background music at the beginning, but that is okay because this is where you receive the background information for the scene. A man is watching his friend’s apartment while he is away and the friend tells him to water the plant and feed the fish and then says goodbye. There is a skip forward in time to the day the friend is supposed to come back home and the fish is dead, the plant is dead, and the house is a mess.
Although some argue that advertisers distract an artist from making music, advertising helps an artist pay bills which allows them to make more music. “It [advertising] exists to make money, and artists need money in order to continue making money” which makes ads that much more important to bands (Johnson 6). Commercials allow artists to focus more on music by keeping them financially afloat. Coates states that “Booking agents and tour managers must be paid, gas and food must be bought, t-shirts and posters must be made – all these costs add up” and the money gained on tours may not offset the
Why Music Should Stay For years, schools across America have provided electives to their students as a fun and challenging way to get them into different environments. Students have been able to do anything from Cooking to Theater because the options have been provided. But in recent years, some schools have dropped their electives and replaced them with more boring core classes, and I think it’s time to take a stance and save the electives. More specifically, music electives. Music electives have tons of benefits, including helping students’ grades and test scores, stretching their cognitive capabilities, and it sets students up for success in the future.
Do you prefer to listen to music? Many of people do. The musicians sell their music and receive large sums of money. However, recently, there has been a large increase in popularity for music streaming services. To keep making money musicians have been required except endorsement deals from large corporations.
The usage of Photoshop in advertisements is totally unethical. As mentioned before, using
Some of the things in commercials could be useful and fun; for example, a birdhouse that sticks to your window in which you can see inside of. Although it may not be the most practical thing, it is a good experience for children to watch how birds live and build nests. Although a few commercial products could have benefits, many are useless items that will never be used. People that have trouble budgeting and controlling themselves would be more and more influenced to buy these useless items, and end up spending lots of money on products that they don’t even really want. This same philosophy goes for other forms of entertainment as well, such as buying many new CD’s and DVD’s.
Have you ever thought that music should be free and you shouldn’t have to pay for it? I don’t think that’s right because of many important reasons that have to do with production of new music. I believe that music should be paid for because artists and music producers work very hard to make music and we need to pay them for the music they make since we listen to it and then I return because of the money we pay for the music they can use that to make more new music for all of us to enjoy.
In conclusion, advertisement is propaganda with deleterious effects on our society. Often times we don’t even know we are being affected- this is because advertising is so common. A child may see an ad twice, but they will remember the tones or images and begin to want that toy or product they see. An adult may see an ad that relates to them and a desire for the product, they never wanted to begin with, is
Introduction In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical.
Some advertisers aim to give minimal amount of information about the product in their ads and concentrate more on the other attracting factors and tools of persuasion, and the main reason behind this is to leave consumers with a pleasant feeling towards the product (J. Alpert & M. Alpert, 1990). David Allan (2006) extended the limited research on how the addition of popular music in advertisements has significant effects on the attention and the memory of the possible buyers (p. 434). Popular music and top music hits are mostly known all around the world, which makes it more favourable and catchy. Advertisers use popular music and songs in various ways, in order to engage and completely persuade consumers with their product or service. However, the process of choosing the appropriate soundtrack or background music to the advertisement is greatly important and greatly crucial, since it can generally determine the level of involvement of consumers.
Advertisers end up losing millions of dollars in failed advertising. Sometimes the content they create ends up being disliked by their target market and they receive a lot of backlash which may negatively affect their
