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Wilton Enterprises: Transformative Books In The Culinary Arts World

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facility in Chicago that housed the Wilton School and Wilton Enterprises. It also had a cake display room and rooms for the making and distributing of products. Here they housed one of the newest lines of products, the cake topper, a product Wilton had recently designed his own of. Sadly, just as Wilton became monstrously popular across the country, Dewey McKinley Wilton passed in 1965. Norman took over Wilton Enterprises in place of his father. Despite the loss of a beloved leader, Wilton Enterprises and the Wilton school continued to rapidly grow. In 1972, the first Wilton Yearbook was published. The Wilton Yearbook is one of the most anticipated and informative books in the culinary arts world. Year after year, Wilton has produced these …show more content…

At first, these Yearbooks were produced bi-annually, and in 1976, it became an annual publication. Since 1976, they have been produced and anxiously waited for every year. With the popularity of malls beginning in the 70s, Wilton found another area of possible growth. Originally, Wilton courses were taught in kiosks in malls. However, in 1974, a Wilton Method instructor was teaching in a kiosk in front of J.C. Penney, and there was such a crowd that the store asked her to come inside to teach, so the people watching her might look in their store when she had finished. With this incident, the Wilton Method began to be taught at department stores throughout the U.S., including Sears and Roebuck and Company. In 1982, Wilton Enterprises introduced its first exceedingly popular product line, the CandyMaker products. These included one of the …show more content…

As the love for cupcakes began to rise, Wilton aired its first show, Bake Decorate Celebrate! It aired in 46 countries worldwide, spreading Wilton’s popularity across the oceans to our neighbors. In 2008, Wilton’s YouTube channel gained over 15,000,000 views. The cupcake rush began to unfold, and the attention it brought to cake decorating was very beneficial to Wilton. With new shows such as Cupcake Wars and DC Cupcake airing, Wilton had more traffic to its website and social media pages than ever before. In 2011 & 2012, Wilton joined Instagram, Pinterest, and the newly developed app-store, with it’s new app, Wilton Cake Ideas and

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