When Frito Lay segments their products they do it different for each of the different businesses that they service. For example when they sell products to like Sam’s Club or Costco they sell them peanuts in bulk in turn Sam’s Club and Costco sell the peanuts to their customers in bulk. Whereas if you were to go to a Walmart or Target and buy the same type of peanuts they would have to buy them individually.
When Frito Lay first started they only sold Frito Lays Potato Chips where only sold in the Southwest and their corn chips were only sold in the Southeast. Throughout the years they started introducing other products like Cheetos, Funyuns, deserts like cookies, whole grain products, ruffles, Doritos, Tostitos, and smart food like popcorn. Then in the recent years they expanded to start selling their products to fast food chains like Taco Bell. They started making Doritos Nachos taco shells, Cool Ranch Doritos taco shells, and now they sell Fritos to Taco Bells for another product that they are selling now that is called beefy Frito burrito.
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They can do this because they have found an efficient way to route their products to the different companies that they sell to their customers. For example Frito lay used to make deliveries every morning to Walmart stores and the receiving clerk had to scan each and every product. Now Frito Lay has to make deliveries every night and each cart has to have its own paper with an ASN barcode. It will be different if they were delivering to a small mom and pop company they will still use small Frito Lay trucks to deliver