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The 1960s-70s American Feminist Movement: Breaking Down Barriers for Women
The 1960s-70s American Feminist Movement: Breaking Down Barriers for Women
The 1960s-70s American Feminist Movement: Breaking Down Barriers for Women
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In contrast to the twentieth century we still see some of this in our current day and ages. Contrasting portrayals of men and women in films leave us with the fact that we haven’t changed. Men and women are sought to have different gender roles within
In America mostly men were the ones, who worked as advertisers in the time before 1950. The majority of costumers, however, were female. So the role of men was being advertisers while the one of women were being costumers. In the 1970s women began to play a more active role in advertising and to hold more important jobs in the advertising industry.
Through movies people were able to see how the old image of women changed into this new image of women. Movie manufacturers and exhibitors changed the way movies were portrayed before and amped up the glamour, sensations, and romance (Peiss 153). This deviant behavior was being shown through movies, films that at this time a lot of people went to watch during free time. There were attempts by reformers like the Young Women’s Christian Association to keep these ‘rebels’ in line with old fashioned teachings (Peiss 166) but it didn’t seem to appeal to the middle-class female culture that was now shaped into this new idea of women. Their idea of culture was a lot different than these reformers.
The period between 1920 and 1980 has long been considered as a politically dormant era for women in Canada. Canadians tested the promise of equality between the sexes, symbolised by federal and provincial women suffrage victories. Women hoped that the equality transformations would bring good times, a changed domestic economy, and overall, a fair deal for Canada. Until the 1800s, women worked in the home, and were only responsible for domestic duties (add citation). They were considered intellectually inferior to men, seen as major sources of temptation and evil, and were also considered naturally weaker than men.
The Progressive movement began as an idea to fix the cities, however, it involved a lot more than just fixing up the cities. Many reform efforts that ranged from cutting down on poverty, improving the conditions of urbanized housing, and labor reform. The Progressives wanted impactful rules by the government on industry. During the Progressive movement, women were one of the major groups that battled hard for reform. Women were involved with many of the reforms like clean water sanitation, collection of garbage in areas stricken with poverty, and education of underprivileged children.
The 1960’s was a very revolutionary decade regarding women’s rights. Women were treated unfairly in many ways. In the 1960’s woman began to advocate for their rights. This began a national movement throughout the United States for a woman to begin to advocate for the rights that they deserved.
Before many lived amongst this earth, the way of living was completely different than how it is today. Some feel as if the United States has become a better place to live over the past 45 years, and others feel as if things have fallen apart. In the 1970’s few laws have been passed to better both, society and association. In early 1970’s, Title IX, the Education Amendments Act has been signed. Back in the days, living for women was much more difficult than it was for men.
During the 1960s and 1970s, women fought for equal treatment throughout the work environment. Laws such as the Civil Rights Act of 1964 attempted to block discrimination based on gender, but women continued to receive unequal payment and faced prevalent roadblocks in certain jobs. Women joined labor movements to improve these conflicts and fought in court against unfairness. Paving the way for the future working women, organizations and women helped change laws and perspectives, making workspaces more equal over time. The significance of the Women's Rights Movement led to increased awareness and efforts to address unequal pay, limited career opportunities and harassment based on gender.
Years of the 1960 decade were of social reforms, demonstration and protest. African American people were demonstrating for civil rights, women were demonstrating for equal rights and there was a protest against Vietnam war. In a way 1960s years marked the beginnings of several happenings on political and social front. As mentioned in “The Seventies” article on CNN “So much of what began in the 1960s only fully developed in the 1970s. The seeds may have been planted but they didn't truly begin to bear fruit until the subsequent decade.”
It was the early 1970s; America was still two years away from ending the Vietnam War. At this time we see the continuing fight for Native Americans, African Americans, women, gays, and other minorities for equality in America. There is also a large antiwar movement, centered on the United States in both Indochina and Cambodia. In 1970, the United States invaded Cambodia and as a direct result, hundreds of thousands of protestors went to the streets, effectively shutting down most college campuses and other public spaces. Congress had just submitted the Equal Rights Amendment (ERA) to be added to the Constitution in the fight for women’s rights (U.S. History).
Social Movements During 1950 to 1970, there were many social movements created by society. The groups that formed the Civil Rights Movements were all those of who have suffered from discrimination. Those include racial, homosexuality, gender, and elderly discrimination. Civil Rights, Student Movement, Counterculture Movement, Women’s Movement, and Gay Rights Movement, all occurred between this time period.
Ridley Scott’s ‘female buddy movie’ Thelma and Louise centres around issues of male dominance and the freedom of release from society. Thelma (Geena Davis) and Louise (Susan Sarandon) are women suppressed by the men in their lives. They take a vacation to escape for a few days and after an attempted rape and murder they end up fugitives on the run for their lives. This unintended event ends up being for them the best adventure of their lives, as they are able to divest from the rules of society and become the independent women they are. By subverting the traditional role of gender in the genre, the film shows how feminism impacted the film industry by challenging Hollywood and the gendered myths and social patriarchy, providing women with a voice, and changing how spectators view how women are looked at through women’s eyes and their experiences.
Throughout the years femininity in Hollywood cinema has changed quite drastically. The industry has gone through several phases that changed how femininity was viewed. This paper will address the postfeminist phase in Hollywood, while focusing on the film Bridget Jones’ Diary (2001). It will show how postfeminism is viewed in cinema as well as the characteristics that make a film considered to be postfeminist. Bridget Jones’ Diary (2001) showcases all the characteristics needed in a postfeminist film which makes the film a great representative of postfeminist attitudes in media.
The media has long been recognized as important source of gender related information, television and cinema specifically influences its audience in a considerable way. (Denmark and Paludi 2008). With regards to the concept of gender cinema can offer a space where ambiguities of identities are played out; understanding the play of the categories of femininity and masculinity is very important in evaluating our own understandings of gender and how we react to different representations of it (Tasker 2002).If a film can show different individuals and we can recognize how social forces shape and constrain the individual according to classifications of gender it narrates an experience where we experience the film as gendered viewers. Film reflects and generates out own experience of gender over and above out own recognition and observation of it. (Pomerance 2001).
Abstract: In most parts of the world, females have always been the victim of oppressive patriarchy and male chauvinism since ages. This problem has been represented by many people through various forms of creations be it art, literature or films. Films are the most popular visual mediums of entertainment through which a large segment of people can be approached. Like literature, a film is also a work of art which mirrors the society, it also depicts the reality of the society though it has some fictionality in it.