Zillow is a small company that serves one of the largest sectors within the US economy, namely, the Real Estate industry. Though the company is small with only 1,215 employees(reported 12/2014), Zillow is a very data and technological-driven company in which it uses its infrastructure, internet website and mobile applications to provide vital information to their consumers. Their main consumers would be those in the market looking to buy, sell, or rent houses, as well as real estate professionals who are looking at the market in which they are selling in to stay competitive with others in the field. On the note of competition within the industry, Zillow has three top competitors in the business of online real estate management, these are Zaio, Homegain.com, and Market Leader, as of current, Zillow remains the largest business. Businesses such as Zillow rely on the trend of the real estate market, this being said these trends are the seasonal trend and that of population and construction of new living areas. What this means is that Zillow relies on New Housing Development and a hot housing market, mainly during the Spring and Summer seasons. …show more content…
in which if the acquisition did not go through, there could be a negative effect on operations, also Zillow runs the risk of not being able to generate enough income and revenue in the long run, that is because the net income reported was a $127.7 million dollars loss, even though their revenue was still