Listerine Essays

allows them to gauge the attitudes and values of the time period and area in which the advertisements were produced and circulated. This idea of advertising and a society’s culture reflecting upon each other applies to a series of advertisements for Listerine antiseptic mouthwash that started circulation in the 1920s and were rebooted in the 1950s. The chosen advertisement was printed in an unknown magazine in approximately 1956, and was marketed towards women. The newer ad, which features similar language

Listerine was originally a surgical disinfectant. It was made by the Johnson brothers, who were looking for a way to make surgeries safer and were inspired by English surgeon Sir Joseph Lister. In 1879, they came up with an antiseptic liquid which they called Listerine after Sir Lister. Listerine was advertised and sold as a surgical disinfectant that could also be used to treat wounds, dandruff,

Maya hurt her self more with the Listerine it made her gums burn even more. So they did go to the dentist in stamps where Dr. Lincoln has his office but grandma knock the back door and a little girl open it and grandma ask her if she can speak with Dr. Lincoln. So he did come to the front

This simple yet thought-provoking ad definitely caught my attention. This ad for Listerine (mouth wash) contains an interesting claim which is “What will your mouth go through today?”. This is an example of the rhetorical question claim. It will stimulate the audience’s mind to think whether they should or shouldn’t purchase the item. This ad suggests that without Listerine’s mouth wash your mouth will remain to be filthy. The intended target audience could be anyone from teens to adults. This ad

The 1930’s was primarily encompassed of the Great Depression. The stock market crash of 1929 led to a downward spiral of the economy, and many families were forced into unwanted unemployment. While men faced the harsh reality of being out of work, woman transitioned themselves to accept the responsibility of being the primary “bread-winners” of the family. While women were becoming dominant in the work force, their profound role in society was overshadowed by many outdated Victorian Era gender biases

Most ads advertised in the 1920s, were strategic ways for corporation to sell their products. Corporations in the 1920s were not only trying to sell their products, they were also trying to sell a "lifestyle of living." The corporations would use a lot of propaganda such as "this product will change your life over night" or "my products will make you more appealing towards the opposite sex," to influence the general public to buy their products. Most of these corporations advertised to the middle

example of Listerine and how it was originally used as a surgical antiseptic and then, in the 1920s, it was advertised as a solution for “chronic halitosis” (bad breath). “Until that time, bad breath was not conventionally considered such a catastrophe. But Listerine changed that...In just seven years the company 's revenues rose from $115,000 to more than $8 million”(pg.87). The reason people respond greatly to incentives is because humans are exceptionally gifted at manipulation. The Listerine company

Rob Walker’s “Ignoring the Joneses” and Naomi Klein’s “Alt Everything” both describe ways marketers get consumers to purchase products. Walker uses the concept of secret dialogue to describe the relationship between the consumer and the product. This concept is what you buy has more with what you want others to see you buy. On the other hand, Naomi Klein describes the relationship between the consumer and the product with “Cool Hunters”, people who find what’s currently popular to market to the youth

The 1920s in America, also known as the Roaring Twenties, was a time of political, social, economic, technological, and cultural developments. These developments created new changes and helped shape the ways of life of the American people. Women played a significant example in social changes. From improvements in the education system, to minor developments such as the changes in attire. Another major development was economic production. There was advancement in household items and more products

Does Hydrogen Peroxide Whiten Teeth Hydrogen Peroxide recently has captured the spot as it becomes one of the commonly used methods for teeth whitening either through the dentists, or through using it as a whitening agent in many of the commercial whitening products. So, what is hydrogen peroxide? How it can be used for whitening the teeth? And is it good for your teeth? What is Hydrogen Peroxide And How Does It Works? Hydrogen Peroxide can be described as an oxidizing agent that is formed through

In 1920s America, a new era had begun; The Roaring Twenties. The 1920s were named the roaring twenties due to many factors surrounding how America works. Americans at the time began to discover new things to do and new ways to act. They began to partake in new activities and created new things to do. Doing this transformed or changed many different aspects of their lives. In the 1920s America transformed significantly because of the booming economy, immigration, and pop culture. To start, the economy

and Beverages • Beauty Care • Health Care • Laundry and cleaning This case primarily focuses on the products under health care segment. P&G’s Scope is the product under consideration in this case analysis. Initially, Listerine was a dominant mouthwash before the entry of Scope. Listerine was positioned as a therapeutic germ killing mouthwash that eliminated bad breath. When Scope came into the market, it came up with refreshment benefits as well. Gradually, its market share peaked and it became the

time instead of drinking water. Cinthia has been wearing braces for almost a year. She has braces on her maxillary teeth. Cinthia brushes her teeth at least twice a day and does not floss at all. She is currently using Colgate as a toothpaste and Listerine Smart Rinse. Tooth number 22 is labioverted and has localized hypoplasia on her anterior teeth. Also, Cinthia has blunted papillae. At her age, Cinthia may not understand the importance of maintain healthy teeth. Therefore, educating her on how to

people's hopes and fears to sell more and more goods. One major trend of the decade was to use pop psychology methods to convince Americans that the product was needed (Green). The classic example was the campaign for Listerine. Using a seldom heard term for bad breath, halitosis, Listerine convinced thousands of Americans to buy their product. Consumers might not have known what halitosis was, but they surely knew they did not want

The Great Depression changed advertising in the way that it was done. The Great Depression effected the United States in a huge economically way. People did not have the extra money to food sometimes; therefore buying leisure things was not option. In an industry that relies on a selling of products, advertising took a major hit. Advertising continued to attempt to get people spend money, despite the fact that nobody had any. There had to be a way for advertisers to sell their products that made

field would work forever. Although many were skeptical about his methods, Lister proved them wrong, and they quickly accepted his methods throughout the world. Lister refined his technique and received lots of honors for his hard work. In 1879, Listerine mouthwash was named after him to honor his work (Watts). Lister is claimed as a pioneer for many in the medical field (Crowther). He will forever be considered the father of modern surgery

What are ‘false’ and ‘misleading’ advertisements? The law states that "no enterprise shall make or use false or misleading representations or symbol as to price, quantity, quality, content, production date, valid period, method of use, purpose of use, place of origin, manufacturer, place of manufacturing, processor, or place of processing on goods or in advertisements, or in any other way making known to the public." The term "false" means any representation or symbol that is inconsistent with facts

associating a product with a character while also implying if you don 't do it like “Aunt Jemima” they won 't come out right.This one advertisement used at least three of the techniques mentioned in the secondary source.The same could be said of the “Listerine Advertisement” the advertisement is playing off the fear of the consumer not getting the product and therefore is shunned out of social environments.Also using a term that is different than what people would normally call it so it is seen as more

Do you know that animals can suffer from heart diseases, flu and even cancer? Since animals share common genes with human beings, “Chimpanzees share over 90% of their DNA with humans, and mice are 98% genetically similar to humans” by Yoav Gilad, Ph.D., associate professor of human genetics at the University of Chicago. This research makes animal testing more familiar and easy on listeners, including the fact that it has many pros which are finding cures that saved countless lives of humans and

The 1920s were known to many as the Roaring Twenties, or the Jazz Age, for its cultural and technological “boom”; products like Listerine, electric vacuums, and electric washers were just a few of the many innovations that made, or claimed to make, many people 's lives easier. But, for as prosperous as the era was, many people took advantage of the fresh idea of credit and quickly found themselves deep in debt, while others were enjoying the new, shiny materials incorporated in their lives with little