A Brief Description Of The Sunshine Yoga Website

A. Business Profile

Business Background: The selected business is the Sunshine Yoga Centre. As the name suggests the Sunshine Yoga Centre offers yoga classes as well as one-on-one sessions. The centre offers 20 classes per week, for beginners all the way to the advanced. The centre offers a wide range of physical and therapeutic practices such as: mum and baby yoga, hot yoga, pre-natal Pilates/yoga, and mindfulness yoga. Private classes (although costlier) can be at the studio or the client’s preferred location and may be more preferred for the beginner to familiarise themselves with the practice/s.

Customer Characteristics: The website itself is useful to gain an approximation of characteristics of potential customers. For example, the fact

As well as the meta text, which is a brief description of the website. These two elements represent are what are displayed to a user when a search engine indexes a website and hence are a crucial decider in whether a user chooses to go to click onto a website. After searching for Sunshine Yoga Studio by searching with the site URL, it was noted that in terms of meta title/description there is plenty of room for improvement (see Appendix, Figure 1). To begin with, the meta title should contain more description instead of the generic “yoga” followed by “Wix.com”. An effective format for the title is Brand Name - Name of Product and/or Description of Product. Hence, the proposed meta title is: Sunshine Yoga Centre - Boutique Yoga Sydney. To be clear, the meta title is included in the HTML of the website, specifically between the tags, using a tag (Google Support, n.d.). Regarding the meta description, they should be written in the format of an ad copy (Moz, n.d.). The proposed meta description is “Experience the healing power of Sunshine Yoga. Begin your yoga practice today.” This meta description utilises a promise of benefit and a call to action to encourage to user to click