Referring back to the car advertisement, everything was powered by gas, which made the situation a bit narrow – it is like not having the ability to choose a different option but to stick with what is there. Their message to the audience is that things don’t have to be this way, where there is only one choice that a person can pick from. Relating to the real world, the message applies to the consumers’ choice of buying cars – there are multiple brands and types – but it does not always have to be one-of-a-kind. If a person is willing to take on that opportunity of making a difference, it will benefit the society and make the planet a better place. Overall they are lending their credibility to give the audience and consumers a sign of hope towards the use of electric cars.
“The most basic human desire is to feel like you belong. Fitting in is important.” This quotation by Simon Sinek, British/American best-selling author and motivational Ted Talk speaker, embodies the rhetorical appeal that marketers across the world so widely attack. Marketing campaigns target people’s wants and needs to persuade the consumer that they are buying a product that gives them more than any other product. In recent years, car companies have been particularly pushy in utilizing this tactic to convince customers that their car is the highest in quality, most reliable, and most beneficial in building relationships with friends and family.
Over the past decade or so, environmentalists and car manufacturers have been pushing towards the development of electric cars. As electric cars rise in prominence on the roads, people are beginning to wonder if they are in fact a legitimate alternative to fossil fuel powered vehicles. Author Jeff Cobb seeks to definitively answer this question in his article titled, “Top 10 Reasons Why You Should Buy An Electric Car Now”. Cobb strives to convince readers to purchase electric cars, he does so by using statistics, visual imagery, and multiple examples that appeal to the reader's sense of reason and logic. With the use of these rhetorical strategies Cobb is able to create an incredibly persuasive multimodal text that supports his opinion that people stand to benefit a great deal from buying electric cars.
Should NASCAR Go Electric? In the beginning of 2016, famous Scientist, Bill Nye posted a blog to Aeon describing his near-future reality of NASCAR to be a field of Tesla-inspired electric vehicle racecars gliding along quickly and quietly on the NASCAR tracks such as Talledega or Daytona, drivers amusing the crowds so much with their ecofriendly cars that they inspire all of the fans to go out and buy their very own. Bill Nye’s main argument is climate change “we have to stop, completely stop, burning fossil fuels. The obvious, straightforward, We’re-already-just-about-there answer is to convert our entire ground-transportation fleet – trains, trucks, buses and cars – to electric motors with batteries to store energy the way that gasoline
In two informative articles about the implementation of electric vehicles, Brand et al. shaped their diction, appeal, and style more effectively than the article
The Tesla recharge + advertisement strives to persuade men to acquire the electric Tesla vehicle. This advertisement apprises men of not being obligated
In this article, James Q. Wilson insists that cars do not make problems as much as critics say, and rather, cars make people’s life more fertile. Wilson argues that cars are rational choice we made because they make people freer and more pleasurable. Therefore, He disproves arguments of academic and social critics. Wilson demonstrates that the critics are not rational and they dislike anything about car. Critics insist that automobiles bring about harmful effects such as pollution, congestion, and suburbanization.
The Black Plague was an extremely deadly disease that affected the world. The Plague is now determined to be a disease caused by bacillus pestis, or bacteria that can infect humans through fleas and rats. Currently, the Black Plague is very rare and can be easily treated with antibiotics. However during the 1300s, when it was arising, people did not know where it came from, how it spread, or how to cure it. The Black Plague was an extraordinarily deadly disease that was able to leave an impact because its symptoms were very harsh, and contagious, and people did not understand it.
“Why Electric Cars are the Future” Introduction Attention Getter: It was Sunday at park, two college students were discussing about cars. One of them said that imagine about two decades ago, it appeared there was no effective alternative to the gasoline and oil, but now there is a better, cleaner, and more effective substitute to them: electricity. Although electric engines are not so widespread, more and more people consider changing their gasoline-fueled vehicles to electric cars. Then I discovered why electric cars are the future.
In ¨The History of the Electric Car,¨ the department of Energy explains the rise and fall of the electric car and why gas-powered cars eventually surpassed electric cars during the 1900s. Factors that are the cause of the decline in electric cars include the creation of the model T, more road systems were created to join cities, and gasoline prices decreasing. During the intro to the 1900s, electric cars were the main source of transportation over steam and gasoline powered cars. ¨But as Americans became more prosperous, they turned to the newly invented motor vehicle—available in steam, gasoline, or electric versions—to get around.¨ this giving the reader a sample of how superior the electric car was used compared to the
Cars are the most important products in the modern lifestyle. Whether it’s going to work, school, the mall, or even your friend’s house, it’s likely that you will be using a car to get there. As you all know, cars can have drastically different prices and look drastically different as well. I’m sure everyone here has a car, and I’m also sure everyone here will be buying another car in the future. Whether you want a car that can fit a large amount of people, or a sports car that can go extremely fast, an electric car will almost always be the best option for you.
A lot of people love to hear about energy efficient and environmentally friendly options out there. The electric vehicles today serve great benefits in keeping emissions down and using a more friendly alternative energy source. In my opinion they have made an impact on the environment, but a major benefit in using this alternative resource is less cost to fuel the vehicle. Gasoline is very expensive today, and using the energy that is used to power our home, is much less expensive and more available than gas. The environment, as claimed by environmentalists, suffers due to the emissions of automobiles today.
Cars are the most important products in the modern lifestyle. Whether it’s going to work, school, the mall, or even your friend’s house, it’s likely that you will be using a car to get there. I’m sure everyone here has a car, and I’m also sure everyone here will be buying another car in the future. Whether you want a car that can fit a large amount of people, or a sports car that can go extremely fast, an electric car will almost always be the best option for you.
The vision of Tesla is ‘to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles’. Based on the mission and vision, the company’s strategy was determined. Tesla’s strategy is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model. (Musk,
Analysis: Tesla has proven to make an extensive impact in the market. Keeping the company’s position in the high-end industry, Tesla is able to represent just like companies like Apple a high-end product that appeals only to a certain customer base. Tesla is constantly innovating their product in a way that the newest technologies will be incorporated in the production process of the car and the products the companies develop itself too. Tesla is the first major company to have inherited an electric car only automobile production company, which is nearly impossible considering the weak demand for electric cars today. Most car manufacturers today only devote a small part of their product line to electric cars, meaning that they do not want to take the risks of completely changing to electric only cars as fears of reducing the demand for their products is real and because there is still more demand for conventional petrol driven cars.
