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Old Navy's Advertisement Analysis

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Nowadays, numerous Americans are being persuaded into spending their money on unnecessary goods. In today's modern world we see advertisements practically everywhere we turn. If we Americans paid close attention we will notice that there are many different techniques that are being used. According to Ann McClintock, "Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon" are some techniques being used for advertisements (698-701). In addition, Tesla Motors, Toyota and Old Navy are all companies that encourage Americans into buying their products. The Tesla recharge + advertisement strives to persuade men to acquire the electric Tesla vehicle. This advertisement apprises men of not being obligated …show more content…

While some people think Old Navy is for wealthy people, others believe "the plain folks approach saying 'I'm just like you'" (McClintock 700). Therefore, many people believe Old navy uses plain folks because regular families are used to advertise how they feel about the products so they could encourage other families into shopping there. In the advertisement, everyone in the ad appears to be smiling. Everyone smiling represent how happy they are to have found such amazing coats meant for the snow. This makes them happy because they feel extremely warm even though extremely cold there because of the snow. Everyone in the advertisement has a coat on and the coats are all different in a way. This symbolizes that Old Navy is a great place to shop at when it comes to males and females of all ages. However, Old Navy also uses the card stacking technique. According to Ann McClintock, "this means that one side may suppress or distort evidence, tell half-truths" (700). If you take some time and analyze the advertisement, many people will become aware of the fact that the snow seem extremely clean. The fact that the snow seems extremely clean makes the scenery seem fake. This is due to the fact that the snow ordinarily tends to seem dirty from many people stepping over it. Furthermore, the young men appears to be touching the snow with his bare hands which is ironic because the snow is extremely cold. Old Navy's advertisement tends to be successful in encouraging families into shopping their. Old Navy advertises successfully because it displays a happy family with Old Navy products makes unforgettable

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The magazine Money, a magazine that covers personal finance topics, is full of advertisement about credit cards, money loans, taxes, and financial options that attract young men and women. In Jib Fowles (1997) essay, “Advertising’s Fifteen Basic Appeals,” his main point is to inform his reader about the appeals use in advertisement. Fowles (1997) stated, “that the average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on” (p. 60). For example, the Money magazine is full with advertisements about credit cards and car loans. Although finding a good loan can sometimes be difficult, the Capitol One advertisers make sure to give the young men and women a good deal with the

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It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.

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This Bf Goodrich ad of a car traveling up a snowy hill is a visual representation of adventure. The upper half of the ad shows a Toyota Rav4 climbing an icy and snowy hill. This Bf Goodrich ad grabs the attention of an outdoorsmen, by a slogan stating “You can’t cure

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Im just saying it’s usually mostly males. Obviously, people with an outdoor and hunting lifestyle are going to be the people who will be purchasing and dealing with this company. If you’re wondering where I came across this advertisement, I didn't really find it in any magazines, newspapers, or on

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While there are different shades of blue, royal blue is a prominent theme throughout the advertisement, which is signified with elegance, intelligence and superiority. The colours grey and white are also seen throughout various portions of the ad, such as the table, the bottle and box, and in the text and borders. The colour grey helps build a sense of “coolness” to the product. Grey is essentially visualized as a neutral tone that is often tied to power and conservativeness—which suggests that Grey Goose is traditional and an old-fashioned drink that's been around for a long time. The use of ice in the scene also help build onto this theme, suggesting that the product is “cool”, while also suggesting freshness.

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This ad is dominated by both type and visuals, which in turn creates an unorganized and cluttered layout. There are estimates of 4 to 5 type fonts, which can become a distraction and come across as a mixture of different voices talking at the same time. Using only 1 or 2 fonts and eliminating repetitiveness of product location and benefits, thus creating a better flow of white space, could have avoided this. Execution: The style of execution used here is straight sell and comparison.

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