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Old Navy's Advertisement Analysis

1042 Words5 Pages

Nowadays, numerous Americans are being persuaded into spending their money on unnecessary goods. In today's modern world we see advertisements practically everywhere we turn. If we Americans paid close attention we will notice that there are many different techniques that are being used. According to Ann McClintock, "Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon" are some techniques being used for advertisements (698-701). In addition, Tesla Motors, Toyota and Old Navy are all companies that encourage Americans into buying their products. The Tesla recharge + advertisement strives to persuade men to acquire the electric Tesla vehicle. This advertisement apprises men of not being obligated …show more content…

While some people think Old Navy is for wealthy people, others believe "the plain folks approach saying 'I'm just like you'" (McClintock 700). Therefore, many people believe Old navy uses plain folks because regular families are used to advertise how they feel about the products so they could encourage other families into shopping there. In the advertisement, everyone in the ad appears to be smiling. Everyone smiling represent how happy they are to have found such amazing coats meant for the snow. This makes them happy because they feel extremely warm even though extremely cold there because of the snow. Everyone in the advertisement has a coat on and the coats are all different in a way. This symbolizes that Old Navy is a great place to shop at when it comes to males and females of all ages. However, Old Navy also uses the card stacking technique. According to Ann McClintock, "this means that one side may suppress or distort evidence, tell half-truths" (700). If you take some time and analyze the advertisement, many people will become aware of the fact that the snow seem extremely clean. The fact that the snow seems extremely clean makes the scenery seem fake. This is due to the fact that the snow ordinarily tends to seem dirty from many people stepping over it. Furthermore, the young men appears to be touching the snow with his bare hands which is ironic because the snow is extremely cold. Old Navy's advertisement tends to be successful in encouraging families into shopping their. Old Navy advertises successfully because it displays a happy family with Old Navy products makes unforgettable

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