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ABTPA Role Model

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and educational resources that help to meaningfully enhance the role that consumers and Texas motorists play to reduce automobile burglary and theft through prevention. ABTPA plays a direct role in developing and distributing the messages and tools that can be helpful to increase public awareness, but ABTPA partners--such as grantees as well as other participating law enforcement agencies—are also vital because of their immediate visibility in communities. Looking forward, ABTPA intends to carefully assess the impact that it has had in this arena. While messages such as “Watch Your Car” seem time-tested, ABTPA wants to ensure that it can demonstrate impact through recognizable measures. 2014 Public Awareness Campaigns ABTPA employed two public awareness campaign themes in 2014: “Think like a Thief” (fall 2014) and “Watch Your Car Month” (July 2014). Campaign themes were developed through a contract with a private media company, which also provided services to execute and manage the campaigns. “Think like a Thief” (November 29, 2013 to January 1, 2014) – As a way to address reported increases in auto-related incidents during the fall and winter months, the statewide “Think like a Thief” …show more content…

ABTPA crafts the message and establishes a statewide strategy, overseeing the creation of the elements that are used to conduct public awareness work; RATT served as a fulfillment agent or a distribution hub for the material that ABTPA created. RATT was specially qualified to conduct this work because it is based locally and staffed by a Crime Prevention Specialist with decades of experience working directly with law enforcement. Additionally, RATT conducted three training courses and coordinated events in four communities not covered by other ABTPA

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In the Allstate commercial, Dean Winters, a well-known actor, is a part of the commercial (“Blind Spot Commercial | Allstate Mayhem” Internet). Winters, well-known for his acting and overall noble character, is able to make the commercial more convincing to the audience. Most people will trust the content in the advertisement because they are familiar with Winters and his previous work. In the State Farm commercial, State Farm connects their past experiences to the audience's moral beliefs. For example, two different situations are present to prove that “State Farm knows that for every one of these moments, there's one of these” ("’Jacked Up’ | Commercial | State Farm®” Internet).

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Texting and driving has caused many deaths among teens and others, and many families grieve every day, wishing that the worst action anyone can do while driving to become illegal. In the year 2009, 5,500 people died in texting and driving related accidents (Johnson, 2012). From then the numbers only go up because of the growth of technology. Since the issue has grown and causing more and more problems, laws need to change and become stricter to fit the new forms of

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Topic: Problem-Solution: Texting and driving GP: To persuade SP: To persuade my audience to not text and drive on the road CI: To persuade my audience to not text while driving by stating factors that contribute to the problem and a few possible solutions INTRODUCTION AG: According to Edgar Snyder, 11 teens die every single day due to using the cell phone while driving. CS: I have actually used my phone while driving but I was lucky and nothing happened besides me sliding off the road.

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