In today’s world, there is a higher percentage of people that own a cellphone than people who do not. Owning a phone is very rewarding, but it is directly tied to terrible events. The most common being the use of a cellphone while driving. About 330,000 injuries happen annually due to texting and driving, for 1 out of every 6 accidents are related to texting and driving. Many companies and individual people are doing their best to spread the word of the dangers connected to this simple yet damaging action. The Volkswagen advertisement effectively conveys the message that cell phone use while driving is very dangerous in a straightforward and intriguing manner. The message is basic and clearly written at the bottom of the photo: don’t selfie …show more content…
Volkswagen does a brilliant job of employing a couple. The hurt couple encompases most of the space on the ad; it gives off a very strong message. The story behind the image that the intended audience can piece together hurts. The image gives off the idea that the couple underwent a serious accident whenever the boyfriend pulled out his phone to capture a photo. The figures in the ad are realistic, which gives off the impression that it can happen to anyone. The visual symbol being employed is the selfie, an image commonly seen on social media, and it makes people ponder on how dangerous the simple act actually is. The advertisement evokes a feeling of gloom due to the use of the elements of visual analysis: color, light, and shadows. The dreary colors and sunless image force a negative feeling upon the intended audience. Faded out purples, greens, blacks, greys, and brown all have a huge affect on the message. The faded colors portray the grave aspects of the event. Also, the shadows which encompass the entire image, from the small bruises to the foggy background, create a serious tone. These elements of analysis are vital to the overall takeaway from the