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Ad Campaign Essay

398 Words2 Pages
This paper will discuss Calvin Klein’s ad campaign for childrens underwear. On February 17, 1999, a well renowned fashion designer, Calvin Klein decided to release a campaign for children’s underwear. On the billboards of Times Square there was a picture of two boys about the age of 5 on a sofa in their underwear. This image was shot by a famous fashion photographer Mario Testino. It was said by the company that they wanted to “show children smiling, laughing and just being themselves” and to “capture the same warmth and spontaneity that you find in a family snapshot” (Newman 1999). This ad caused a lot of outrage from the viewers. Many people complained saying it was a form of porn other wise known as either “kiddie-porn” and “pedophile porn”
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