Advertisements From The Same Cosmopolitan Las Vegas Resort Campaign

Women are free slaves. While women are not physically slaves – being owned by another human being – women are slaves to the media. We have been negatively influenced by magazines, especially The Cosmopolitan magazine, indicating how to act, what type of clothing to wear, how to apply our makeup because it is necessary, how thin and how muscular we should be, who we should spend our time with, and basically, how to breathe. Ironically, an advertisement containing male superiority has been placed alongside a female superior advertisement in a women’s magazine, known specifically for helping women become independent and successful. We are immorally objectified by people who create advertisements, many who are women, because being objectified and

Like the “hard labor” advertisement, the woman, while not as seemingly naked, still wears sexier articles of clothing such as her thigh-high, see-through stockings and at least four inch platform heels. The bellboy – or sexy bellman in this case – is fully clothed as a submissive just like the dominant male in the “hard labor” advertisement. Men are allowed to be fully clothed when both a dominant and a submissive in a relationship, but no matter a woman’s position in society, she is expected to constantly be half naked with seductive and flawless hair and makeup whether she wants to be or not. The “mistress,” like every female with or without the X chromosome, has to have multiple suitcases and bags when travelling because we are so indecisive of our many expensive outfits that we have to pack everything. There is no formal logic behind this stereotype; there are only exaggerated observations from men, most who are incapable of applying makeup or picking out the right type of bra because men do not have to wear them. Ever met a female that has packed for a two week trip in one bag? Now you have. The poor bellboy should be pitied because his “hard” job is to unpack all of her various, monstrous suitcases. He clutches her biggest shown suitcase

In reality, if the Fallon Agency was passionate about promoting the hotel, they would ethically choose to expand the logo and explain more of what their advertisements are selling. They would not focus on selling sex and alcohol; they would provide a better product description other than just “a unique luxury resort.” The only contact information for the resort in both advertisements is in a miniscule font, only giving a barely legible phone number and website URL. The agency wants the consumers to do all of the work, or dare I say “hard labor,” in order to contact and reserve rooms and appointments on the resort. Is the agency trying to dominate consumers and force us to do their work for them like the woman in “hard labor” and the man in