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Ravioli Ad Analysis

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Ravioli Picture a boy being happy while eating a bowl of ravioli. In the 1970 's Chef Boy-ar-dee ad, the producers are trying to persuade the consumers to buy their famous product called ravioli. The main targets of this ad is parents and children. The company uses many techniques to draw in customers such as picture ads. Pictures ads are one of the most efficient ways to draw in customers, because the company can present the product in any way. The company can show all of the positive aspects of a product in just one ad. In this specific Chef Boy-ar-dee ad, the company uses the boy, the text, the color, and the pose to persuade customers to buy the product. With all of these techniques combine the company can sell more products. First, the …show more content…

The text is also a vital part of the ad, because it persuades the customers in words not just a picture. In the ad, the text explains that ravioli is a square of macroni that is filled with beef and it is also covered in tomato sauce. The text offers an insight to what ravioli is made of, which lets the customers know what is being eaten. The ad also explains that ravioli is fun and that it is a treat. The ad implies that ravioli can be used at any occasion, because it is also a celebration food. The ad covers that the product is also nutritional, which will draw in a lot more health conscious customers. The ad targets parents by saying that the ravioli is nutritional and kids by saying that ravioli is fun …show more content…

The ad contains text, youth, color, and pose to draw in more customers to sell more product. While using all of these techniques, the producer can sell a tremendous amount of product, because it uses a young boy to draw in parents and younger customers. The ad also uses color to draw more attention to the ravioli. The biggest selling point of all is the smile that the boy has. The smile shows that the boy is happy about the ravioli and that he might want more. The boy being happy about eating the product leads to parents buying more of the product, because the customers want to be happy too. Chef Boy-ar-dee is a happy

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