Airbnb, Etsy, And Uber's Success

Introduction

In this day and age, starting up a company can be difficult and one can face many obstacles before they become successful. One of the many obstacles a new company will face is attracting new customers and investors to buy into your idea/product. Airbnb, Etsy, and Uber have many things in common, but the biggest thing is their exponential amount of growth they all experienced within the first five years of getting started. These companies are now bringing in an annual revenue of billions of dollars, which just comes to show the amount of growth and success they have experienced. Uber is a company that provides drivers and personnel in need of transportation with a service in the most convenient way possible, they had to find a

Another struggle they came across, was that every new location they attempted to expand to they struggled finding suppliers or in other words host, people who would be willing to open their home to strangers that are traveling and in need of a bed. They main obstacle was trying to grow the supply side of the business to keep up with the demand, which resulted in them becoming creative with their different ways of

Etsy understood their market place by taking the compliments that users were making and created a site that provided the users with a more profitable and user-friendly solution to satisfy their request that eBay was not fulfilling.

The third marketing tactic that was discussed that was used was the idea of Globalization, “the process by which businesses or other organizations develop international influence or start operating on an international scale” (Grewal and levy p.146). Uber and Airbnb used globalization to expand the growth of their company by reaching users on an international level, which greatly benefited their companies and is one of many reasons why they are so successful today.