3.0 Introduction Aldi uses a variety of strategies at any time, using a variety of marketing platforms, including the Internet, advertising and traditional print advertising. Plan your marketing strategy so that you can evaluate and build successful campaigns when you adjust or stop unsuccessful campaigns. Successful marketing is measured not only in terms of sales and profit but also in the way customers see, think and talk about your company. SMART is an acronym for 5 elements that are specific, measurable, achievable, related, and based on time objectives. This is a simple tool that companies use to move beyond obscure target setting areas into actionable plans. SMART is including specific, measurable, attainable, relevant, and time-bound. 3.1 Strategic …show more content…
This is the first thing people see. It has the ability to grab or divert their attention within seconds. Regarding the packaging of Aldi products, consider what the customer sees the first time he or she always contacts your company during the purchase process. Packaging trends and the Internet of Things have grown to the point where we have thousands of eye-catching packaging designs. From simple industrial packaging products that are highly efficient during transportation to more attractive product packaging designed to look beautiful on a budget, the way you increase efficiency through packaging depends on you. Although it may be feasible to save money on packaging, remember to ensure that you get the product protection you need. 3.1.6 Positioning The positioning statement can explain almost everything you do in marketing and branding. It drives your strategy and tactics. Having a great positioning statement will lead to better marketing in the future. As you continue to redefine the advantages of new target customers and brands, the statement will evolve over