Introduction Aldi was created in 1919, with a first and small store in Essen, Germany, overcoming the World Crisis in 1930 and the Second World War (1939-1945). The creation of the store number 50th in 1954 reveals that Aldi could be unstoppable. Six years later the grocery shop number 300 was opened. The system self-service was brand new in those times, however, Aldi had got those ideas becoming the first company in Germany to get this new behaviour, and there was with the competitive advantage of good prices and high quality. Nowadays, the speedy growing left 7000 stores all over the world and Aldi is keeping expanding. (ALDI, 2017).The company in Australia appeared in 2001 and under the strategic umbrella of increase the sales slower but …show more content…
Aldi Supermarket has a company structure based in principles, purposes and competencies. Therefore the company has Corporate Responsibility Principles, keeping the company simple and consistent. As a first cornerstone is the customer centric-attention, getting from the customer feedback, ideas and Aldi takes into consideration what kind of national profile the customer has, in regards to offering the most suitable variety of products. Another cornerstone is the assuming responsibility in the supply chain with the searching of sustainable supply practices, maintaining in that way a long term success. Aldi articulates clear expectative with the supply providers, ensuring sustainability in all the products process. The employees of the company are one of the ways to be distinguishing of the competitors, understanding that each employee produces a difference into the business. They have been delegated to get responsibility and response and the autonomy to make decisions in regards to improving the business.( ALDI. …show more content…
This way works for many years, there is a clear example in Maslow Pyramid, being in the first level the hunger, sex and thirst (Gawel, 1997).The field of Marketing, which has a great importance to recognize the customer to meet the different desires and needs (Walters & Rainbird, 2004), knows these needs and it was one of the stones of the marketing structure, the motivations of the consumers in consumer, even though power of the customers becoming more selective, it is because they have a bigger offer. Aldi enterprise, as in front a battlefield, it understands that it has to become strategic. The product line has the only rail, to sell by