Alfred Hitchcock's Ethos Pathos Logos

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In How I Choose My Heroines, Alfred Hitchcock uses logos to explain how he chooses his leading women in his films. He then proclaims that extremely popular actresses do not have the image of sex appeal and claims that the gifts of these women and the roles that they have portrayed are the source of their popularity. Hitchcock then proceeds to say that women tend to like heroines that are relatable in appearances, actions, etc. He also mentions that his heroines must have a good speaking voice, real beauty and youth, and “should not be above medium height.” In the article, Alfred Hitchcock does not effectively persuade his audience that his guidelines are tolerable, especially in the topics of sex appeal and height. After reading the article,